TO address the competitive challenges and investment risks of the Asean integration and to generate new ideas for more wealth, more jobs and higher incomes, the Philippine Chamber of Commerce and Industry (PCCI) will hold its 23rd South Luzon Business Area Conference today and tomorrow.
The host chamber is the Laguna Chamber of Commerce and Industry. The conference will be held in Sta. Rosa, Laguna, with the theme “Proudly Pinoy! Rising to the Challenges of Asean Integration.” The event is being held at the Enchanted Kingdom.
After four plenary sessions and special presentations, the participants will adopt business resolutions that recommend solutions to issues that, if eliminated or minimized, would enable the business communities in South Luzon to maximize the benefits they could derive from the Asean integration.
The keynote speakers are PCCI President Alfredo Yao and Director-General Lilia B. de Lima of the Philippine Economic Zone Authority. PCCI director and chairman George Barcelon of the 40th Philippine Business Conference will make a special presentations about the PBC.
Plenary 1 (Enhancing Philippine Competitiveness AEC through Good Governance) includes as panelists Dr. Cielito Habito of the USAID-TRADE project; Undersecretary Austere Panadero of the Department of Interior and Local Government; and chairman Guillermo Luz of the National Competitiveness Council.
Plenary 2 (Building Climate Smart Industries) includes as speakers Secretary Mary Ann Lucille Sering of the Climate Change Commission, country manager Ernie Casis of the ASEN Energy Management Scheme Philippines.
Plenary 3 (Sustainable Tourism and Local Economic Development) includes as speakers chief operating officer Cynthia Carrion of the Tourism Promotions Board and regional director Louella C. Jurilla, both of the Department of Tourism.
Plenary 4 (Responding to the Challenges and Maximizing Opportunities of AEC) has for speaker senior vice president Dr. Bernardo M. Villegas of the University of Asia and the Pacific.
A special presentation (Competing in the Global Market: A Success Story will be done by president Tiny Meneses of Intermed Marketing Philippines.
The closing ceremony and remarks will be rendered by Eduardo R. Nicolas III, 23rd conference director and area vice-president, and Richard Albert I. Osmond, vice president of international affairs and director-in-charge for programs.
The Mayor’s Night and performances by the Enchanted Kingdom Circle of Artists will wind up the event.
As a competitive site for business, Laguna is home to several industrial estates, manufacturing enterprises making automotive and electronic components for the local and export markets, real estate developments, road networks, information technology and business outsourcing firms, educational institutions, tourism sites, food and agro-manufacturing enterprises, retail and commercial shops, and Enchanted Kingdom where the conference will be conducted.