PCCI urges businesses, govt to promote PH brand

WITH the forthcoming Asean integration in 2015 and the enormous challenges that globalization and regional integration carry, it is crucial that businesses, government and other stakeholders act in concert to address these challenges and ensure sustainable growth, a top business leader said on Wednesday.

Alfredo Yao, president of the Philippine Chamber of Commerce and Industry (PCCI), urged all stakeholders to promote the Philippine brand as the country joins the integrated Asean community next year.