PCSO ends int’l event with a bang


The Philippine Charity Sweepstakes Office (PCSO) ended the 2014 Asia-Pacific Lottery Association (APLA)/World Lottery Association (WLA) Joint Business Seminar with a bang by showcasing a variety of beautiful folk dances and Filipino music by the Bayanihan Philippine National Folk Dance Company, the Bauan High School and the University of the Philippines’ Concert Chorus at the Baluarte de San Diego in the historic Walled City of Intramuros, Manila.

“It’s our first time to host such a seminar and it’s a milestone for the PCSO. We made history and I think this won’t be the last time we will host international events such as this,” PCSO General Manager Atty. Jose Ferdinand Rojas 2nd said.

The seminar at The Sofitel Philippine Plaza Manila started on April 28 and had a record-setting 175 participants from 26 countries, including the Philippines.

With the theme “Marketing in the New Age: Captivate, Innovate, Engage,” the seminar featured plenary sessions and discussions led by a diverse and international panel of distinguished keynote speakers, including Tom Arassi from Solaire Resort & Casino and Jose Minana from Jollibee Foods Corp.

To further promote the Philippines as a major convention or seminar destination in the Asia-Pacific, the PCSO made sure participants experienced the world-renowned brand of Filipino hospitality. The visitors were brought to tourist spots like Villa Escudero in Laguna, Tagaytay Highlands, the Orchard Country Club in Cavite, and were treated to a tour of Manila.

“They were awed and amazed at the beauty of our country,” according to Juliet Aseo, PCSO assistant general manager for Management Services who coordinated with APLA on preparations.

Tan Soo Nan, APLA chairman and chief executive officer of Singapore Pools (Private) Ltd., commended the PCSO for hosting a well-organized event.

“The program was really exciting and very professional. For me, it was a marvelous experience to be here and to participate,” said Lynee Roiter, WLA executive director.

“The organizers should just keep on doing what they are doing because they are doing it right,” she added.

PCSO Chairman Margarita Juico congratulated her team for a job well done and said this might be the beginning of more international exposures and events.

“As we aim to continuously be of service to the Filipino people, we believe that we have to go global. To be truly global, we need to open our doors and our minds to international advocacies, best practices and beliefs. We are ready to show to the world that the Filipino is world-class,” she said.


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