The Philippine Charity Sweepstakes Office (PCSO) will host for the first time the 2014 Asia-Pacific Lottery Association (APLA)/World Lottery Association (WLA) Joint Business Seminar to be held from April 28 to May 1, 2014 at The Sofitel Philippine Plaza Hotel in Pasay City, Metro Manila.
The seminar, with the theme “Marketing in the New Age: Captivate, Innovate, Engage,” will focus on marketing and sales in a time of rapidly changing technologies and social expectations.
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