PDRF starts drive for ‘Yolanda’ victims


In response to the needs of communities devastated by Super Typhoon Yolanda in the country, the Philippine Disaster Recovery Foundation (PDRF) has launched Help.PH.

Chaired by Manuel Pangi-linan, the PDRF launched Help.PH, a global, multisec-toral and multichannel fund drive for the rebuilding of the communities affected by Ty-phoon Yolanda through mobile phone load donations.

“To be honest, there is no dividing line, where to start [or]where we end, what is clear to us, is the victims cannot wait for a plan from higher to us or a plan from the government,” he said.

He added that, “But for the meantime we have a temporary solutions, which I think the private sector could help, for example, the rebuilding of the palengkes [wet markets], sari-sari [variety]store, they can give you cell phones with load which they can in cash,” Pangilinan added.

It is also reaching out to other private sector groups to promote closer coordination within the private sector and with gov-ernment and international agencies for the relief efforts of areas affected by Yolanda.

“We can not tell the victims, ‘why don’t you wait until  we have a plan,’ di ba [isn’t it]? So we have to move even in  a temporarily basis,” Pangi-linan said.

Through Help.PH, mobile phone users from over 40 countries may directly donate to HelpPH by keying-in +63-999-7-000-000 (12-digits) as the beneficiary mobile number, and sending their donation using the procedure of their specific mobile network operator.

The maximum amount per day is $10. The fund-raising program will run until Dec-ember 31.

For the Philippines, sub-scribers of Smart, Sun Cellular and Talk ‘N Text may directly donate P5 to HelpPH by texting HELPPH to 5353. They may also donate in amounts P10, P25, P50, P100, P300, P500 and P1,000 by texting HELPPH<space><amount> to 5353.
(Example: HELPPH 10 to 5353). Other channels include money transfer through Western Union, i-Remit and over-the-counter transactions in all 340 Land Bank of the Philip-pines branches nationwide.

Besides Help.PH, the PDRF is also holding a crowd-funding campaign for Yolanda victims through an online donation platform called the Brick by Brick via the website http://brickbybrick.pdrf.org/yolanda/, which has so far raised over P10 million.

Donations through Brick by Brick may be sent via PayPal, PasaBayad and Smart Money.

All donations will be used to help fund relief and recovery programs in partnership with Philippine non-government organizations, inter-national humanitarian organizations, government agencies and private corporations.

The PDRF was organized in the aftermath of Typhoons Ondoy and Pepeng, which flooded large parts of Metro Manila and Northern Luzon. It is composed of leading private corporations, foundations and nongovernmental organizations dedicated to helping organizing private sector participation and support for post-disaster recovery efforts.

Rosalie C. Periabras


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