Once again, The Peninsula Manila threw the pinkest party of the season together with Estée Lauder Companies to launch its month-long “Peninsula in Pink” campaign, that aims to raise funds in the battle against breast cancer and raise awareness about their respective charities.
In 2008, with October designated as Breast Cancer Awareness Month and believing that early detection is a major step in the fight against breas
t cancer, The Peninsula Manila along with its sister hotels in Asia, United States and Europe embarked on a month-long pink-themed campaign against the disease that has claimed the lives of millions of women around the world.
With signature pink-themed promotions, including afternoon teas, cocktails and pastries, and a specially designed pink ribbon pin, each Peninsula hotel every year donates a percentage of the proceeds raised to a breast cancer-related charity in each of its destinations.
Every year it’s been getting bigger and better, and 2012 was a banner year when The Peninsula Manila chose the Philippine Foundation for Breast Care Inc. as its beneficiary. It was the year that the hotel held its first pink-themed party, lit its iconic fountain in pink and managed to raise P500,000 during the “Peninsula in Pink” October fund drive.
Last year, 2013, The Peninsula Manila General Manager Sonja Vodusek dreamed bigger—she wanted to help the Philippine Foundation for Breast Care Inc. and East Avenue Medical Center in Quezon City improve and upgrade the facilities of the hospital’s Breast Care Center.
With the hotel’s partnership with the Estée Lauder Companies, everyone’s dream of having a breast cancer center seemed all too possible. A little over a million pesos was raised last year, seed money for the major work that lay ahead.
This year 2014, the goal is to raise P6 million, which is the amount needed to build what will hopefully be one of the very best breast cancer outpatient chemotherapy wards in the country.
To The Peninsula Manila, may you achieve your mission!
Joining Dolfini as special guests were Brazilian Ambassador to the Philippines George Ney de Souza Fernandes and wife Madame Celme Mathias Fernandes, and Vice Consul of Brazil to Philippines Joao Paulo Schittini.