RYAN KRAFT
In this final column, we shall close the series on behavioral traits and decision-making errors in the innovation process. The previous parts gave insight into how a connection to our ideas and projects could cause a reluctance to let them go, even if they were failing. Furthermore, they presented how prejudices could lead us to have a biased perception of the information and work delivered to us by our peers and subordinates. Here, the focus will lie on the perils of success-focused thinking.