What is the world’s number two anti-dandruff shampoo?
Do you remember that TV commercial? Several people were asked the question, and they were all flustered not knowing what the second best anti-dandruff shampoo was. But when asked, “What is the world’s number one anti-dandruff shampoo?” they were able to give the answer right off the bat.
That commercial perfectly illustrates the concept of branding.
The simplest way to define a brand is what I call “top-of-mind awareness.” Simply put, if your brand is the first thing that comes to a person’s mind when they think of your industry or product category, you know you have done a great job with branding.
The same principle applies to personal branding. We all fit a certain description in the minds of the people who know us. Do you know someone who eats a lot but never gets fat, someone who’s up-to-date with showbiz trends, or someone whose status in Facebook has more than 5 hash tags for each post?
You laugh; but it’s true. You leave a mark in the minds of people who know you. Personal branding is more than just about having habits or antics that people would remember you for. Establishing your brand is all about creating an image that people will see in their minds at the sound of your name.
What comes to your mind when you hear “Voice Master”?
A master is a person who has perfected his skill or craft, recognized and respected, and is considered as an “institution” in his industry. Above all, a master is someone who has shared and passed on his expertise to others.
As the Voice Master, I have been recognized not because I am the man with a thousand voices but because I am the man behind a thousand voices. I opened the door of the industry to aspiring voice artists, and I brought the Filipino voice acting talent to the international scene through establishing the Philippine Center for Voice Acting, the first and only voice acting school in the country.
What is your personal brand? Here are three ways of looking at it:
Your brand is your purpose. Purpose—the reason for which something is done or created, or for which something exists. The sad truth is most people never figure out what their life purpose is because they’ve become busy with their everyday routine. Why do you go to work? Why do you wake up each morning?
When it comes to establishing your personal brand, discover what is the one thing you love doing and are good at doing that would bring value to other people. That is your purpose.
Your brand is your voice. When we think of the word “brand,” we think of the visual perspective. It’s not all about how your gestures. Branding is also about the way you sound. The voice is the most powerful human instrument. It has the power to convey messages that could move, shake or shape the world. Whether you like it or not, people make judgments about you based on the way you sound. How do you sound? What words would you use to describe your voice? What words would you like to be used to describe your voice?
Your brand is your impact. How do you think people feel when they hear your name? That is your impact to other people. There are only two ways that you can impact other people – either in a positive way or in a negative way. In building your personal brand, you need to think about how you would like other people to feel when they are around you and when you leave their lives.
Aside from financial discipline that you can learn from attending seminars and visiting websites that promote saving money like MoneyMax.ph, personal branding may well be the key to your financial success. It’s all about establishing the value that you can offer, whether you are an employee, a freelancer or an entrepreneur. What does the world need that your talent and skills can provide? If you can answer that, then financial success is inevitable.
Pocholo Gonzales is the most recognized voice artist and voice director in the country for having built the Philippine Center for Voice Acting, the first and only voice acting school in the Philippines. He will release the first voice-acting book in the Philippines, “Gusto Kong Maging Voice Talent,” this month.