Personalized (rural) banking

For the past six decades, the Rural Bankers Association of the Philippines (RBAP) has stood as a foundation of countryside development, exemplifying an industry-wide mindset of “personalized banking” service to its customers.

As it marks its 60th anniversary highlighted by the observance of the Rural Banking Consciousness Week with the theme, “60 Years of Personalized Banking for Everyone, Nationwide,” RBAP works closely with its member-banks to cater to the banking needs of the communities they operate in. With this, member-banks improve the livelihood of farmers, fisher folk, small and micro enterprises and other members of the rural poor by providing them access to banking services they would not otherwise get from bigger banks.