TWO years after bagging the Anvil Hall of Fame Award, industry leader Petron Corporation marked another milestone by winning the Gold Legacy Award from the Public Relations Society of the Philippines (PRSP) for its Vision Petron Art Collaterals.
Petron, one of only three awardees, was recognized at the 50th Anvil Awards for its consistent wins over the years. The Anvil is the symbol of excellence in public relations in the Philippines.
Petron has won nine Excellence and one Merit Award for its Vision Petron Collaterals, a set of printed materials that accompany every Vision Petron National Student Art Competition. In 2001, its first set of collaterals depicting indigenous Filipino games earned the very first Bronze Award of Excellence from Anvil. It won during the same year the Bronze Anvil from the Public Relations Society of America (PRSA).
Apart from the Anvil Gold Legacy Award, the market leader also earned Silver Awards for the Vision Petron 2014 Program and the Vision Petron 2014 Folio. The 2014 Vision Petron competition, themed “Lakbay Panata—My Journey, My Pledge,” produced a record 2,827 entries submitted in the various competition categories. Now celebrating its 15th year, Vision Petron is a multi-awarded annual art competition for students enrolled in colleges and universities all over the country.
Formerly Art Petron, the program evolved into Vision Petron in 2011 to accommodate more art media, such as t-shirt art design and videomaking, in addition to painting and photography.
Meanwhile, Petron’s trademark Lakbay Alalay motorist assistance program also earned a Gold Anvil Award in the Specialized Public Relations Program: Advocacy Campaign category; and a Silver Anvil Award in the Public Relations Program Directed at Specific Stakeholders, External Consumers category. Lakbay Alalay is the country’s longest running motorist assistance, and is entering its 30th year of public service.
As the only and biggest Filipino fuel refiner, Petron has a deep understanding of the needs of Filipino motorists, and takes pride in its capability to formulate world-class products. Petron now has the largest service station network in the Philippines with about 2,200 stations nationwide. These range from mega stations with many convenience facilities and partner establishments located along the expressways, to small, strategically-located micro-filling stations in remote, rural locations—all designed to bring Petron closer and more accessible to Filipino motorists from all walks of life.