PETRON’S landmark motorist assistance program has ended its month-long run with Ilocos Norte’s tourism campaign.
The company held its Lakbay Alalay program to help out Ilocos Norte’s Paoay Kumaway! tourism-boosting efforts that is now on its second year of implementation.
Ilocos Norte has been a preferred tourist destination for its accessibility and rich cultural and historical heritage. The place also offers diverse activities such as water and sand sports, nature-based adventures, and new attractions like beach parties and special events.
The campaign that ran the entire May aimed to communicate the importance of motorists’ safety while featuring the destinations and activities in Ilocos Norte.
“While the province is handling numerous tourism-related accounts, still the tourist surge is mainly due to free, independent travellers who come in individually or with peers and families vacationing with a self-booked itinerary,” said Xavier Ruiz, a member of Ilocos Norte’s Provincial Tourism Office.
Included in the campaign was the display of streamers that encouraged travellers to be more safety-conscious to ensure worry-free travel and at the same time promote the tourist spots in Ilocos Norte. These streamers were seen on Petron stations at the North Luzon Expressway (Balagtas, Bulacan, Marilao and Lakeshore) and at the South Luzon Expressway (San Pedro, Laguna).