Peugeot highlights sophistication through heritage tour

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Peugeot20150616The French are known for having the finer things in life. Be it food, wine, fashion, buildings and even cars. Peugeot, through European Distributors Inc. (EDI), now offers a line-up of French automobile models, carefully selected to meet the needs of discerning Filipino car enthusiasts. Recently, EDI organized a heritage tour for Filipino journalists at the Pinto Art Museum in Antipolo, Rizal, to highlight Peugeot’s sophisticated history and rich heritage, linking it with the vast collection of art pieces in the museum. Behind the backdrop of art appreciation, Peugeot officials and brand ambassadors narrated the story of the French automotive brand’s history and heritage.

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Inside the gallery dedicated to Pinto founder Dr. Joven Cuanang, the life and works of Peugeot founder, Armand Peugeot, was explained in earnest, highlighting the intricate and elaborate work that was performed by Peugeot engineers in produce the fine French cars.

In another gallery were a mind-blowing display of mixed media art pieces made for the perfect setting to tell the story of how Peugeot’s futuristic concepts cars are envisioned and made. The “Erotica” room, which symbolizes union, was used to stress just how important to Peugeot was its merger with fellow French brand Citroen – transforming Peugeot into the global automotive powerhouse that it is today.

“Kumot” an award-winning piece by renowned painter Elmer Borlongan, in the meantime, was the jump-off point to introduce Peugeot’s long list of award-winning vehicles. The connection between such diverse pieces of art and the Peugeot brand’s fascinating 200-year history made the Peugeot heritage tour an almost seamless exercise.

“Peugeot’s basic strengths can be summed up in three facts. First, Peugeot is the oldest brand in the car industry, since 1810 – trusted for more than 200 years. Second, Peugeot is distinctly French, therefore attention to detail in everything we do is a given. And third, we are the only car manufacturer in the world to have dual expertise. We are in equal parts focused on both engineering and design – a fact that translates directly into the build level and quality of our cars,” said EDI president Glenn Dasig.

Another highlight of the Peugeot heritage tour was the use of Peugeot’s newest offerings – both diesel- and petrol-fed variants of the new Peugeot 301, and the face-lifted versions of the Peugeot 3008 and Peugeot 5008 in the actual drive to the Pinto Art Museum.

The Peugeot 301 is Peugeot’s newest product offering. Priced just below the P1-million mark at P990,000 for the manual transmission diesel variant, or just right above P1 million at P1,050,000 for the automatic transmission petrol variant, this B-segment offering from Peugeot makes ownership experience of the French brand more attainable to a bigger segment of the market.

Meanwhile, the face-lifted 3008 crossover utility vehicle and 5008 compact MPV narrows the styling gap between models, moving closer to Peugeot’s evolving design language. The new grille and headlamp combination of both models are now much more attuned to that of Peugeot’s other product offerings like the aforementioned Peugeot 301, the Peugeot 508 executive sedan and the Peugeot RCZ sports coupé. Inside, little details like a much more informative and user-friendly entertainment interface come as standard. New rim-tire combination add a little more of that famed French flair into these already stylish vehicles.

Expect a slew of new products this French Marque as the EDI is poised to stage more cutting edge events throughout the year.

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