Peugeot launches premiere suv line-up

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(Left to right) Karen Carvajal, Peugeot Philippines marketing director; Glen Dasig, Peugeot Philippines president; and Ronnie Mercado, Asean Regional Sales Manager, PSA Group. PHOTO BY MIKE POTENCIANO

Peugeot Philippines is back in full force with the launch of three new premiere SUVs for the Philippine market –the compact 2008, the 2017 European Car of The Year 3008 and the high end, 7-seater 5008.

With the global SUV push of mother company PSA to carve out a share in this growing, family-favorite segment, these all-new models are so in demand worldwide that the Philippines had to wait for some time to get them.

“We are very excited to be unveiling these three new vehicles to the Philippine automotive media for the first time,” Peugeot Philippines President Glen Dasig said during the launch at Peugeot’s Pasig showroom recently. “Peugeot’s new SUV range represents the brand’s bold move into the future.”

Dasig explained that even though the model names were carried over to the new cars, these are actually a new breed of sport utility vehicles that show the brand’s first foray into this booming segment.


French styling
The new Peugeot SUV range has the most distinct and stylistically consistent vehicles currently on the premium automotive market today. The new models feature a long, sloping hood line that now makes them a good fit in the SUV market. They have also incorporated a new, unique and beautiful front-end design that just makes people stop and look for a long time.

“Taking inspiration from both urban landscapes and rough terrain, the new Peugeot SUV range possesses a confident stance with the driver at heart of its design,” Dasig explained. “Everything about the design of our new SUV range enhances the driver’s experience,” he added.

Elegant interior
Peugeot was able to utilize a compact frame for the entire range to keep a spacious interior cabin for these models. Since luxurious SUVs are meant to carry discerning drivers and passengers, a lot of emphasis was given to the proper utilization of available space for them. The best part is that the Peugeot vehicles were designed to look athletic and agile on the outside while maintaining their primary prupose.

“Being design experts, Peugeot’s engineers have found a way to trim off the excess bulk that makes an SUV aesthetically big and imposing without sacrificing space,” Dasig said. “This contributes to a more distinct, svelte figure that forms part of a very attractive silhouette,” he added.

The new Peugeot SUV range has the signature iCockpit feature which has been redesigned to further enhance the driving sensation. The second generation iCockpit is more stylish and intuitive and helped make the new 3008 SUV an award-winning vehicle.

The iCockpit Amplify feature is a first from Peugeot. It activates the built-in scent diffusers, ambient lighting, and multi-function massage seats and changes their settings automatically depending on the user’s preference. This is a very good feature that weary people inside the car can avail of, whether they are cruising on the highways or caught in time-wasting metro traffic jams.

Revolutionary engine technology
“The most impressive feature in our new SUV range can be found under the hood,” Dasig explained. “I think we are having a resurgence of petrol engines and today is the right time to take advantage of that opportunity,” he added.

Making its way to the new SUV range is the next generation of Peugeot’s petrol engines. The 2017 International Engine of the Year for the 1L to 1.4L category, the 1.2L Puretech engine, will be available for the first time in the Philippines on the New Peugeot 2008 SUV. This 3-cylinder boasts of new performance and reduced emissions by more than 75% compared to other engines in its class.

The 1.6L Turbo High-Pressure engine will be available on the New Peugeot 3008 SUV and continues Peugeot’s innovation in petrol engine technology that first debuted locally in the Peugeot 308 and 208 GTi. With a smaller displacement, the engine provides savings in weight while still delivering a large amount of power, plus the most frugal fuel consumption in its class.

Both the 1.6L THP and 1.2L PureTech engines proved their high efficiency during this year’s Department of Energy Fuel Economy Run, a yearly benchmarking event held by the government. The Peugeot 3008 SUV GT Line scored 16.84km/L while the Peugeot 2008 and 5008 SUVs scored 20.19km/L and 18.54km/L, respectively.

A new breed of suvs
The All New Peugeot 3008 SUV GT Line is now available in limited supply and has a suggested retail price of P2,590,000, while the New 2008 SUV will be available in 2018 and has a suggested retail price of P1,490,000. The All New 5008 SUV is slated to be available in 2018 as well with a suggested retail price still to be announced.

Dasig called the Peugeot 2008, 3008, and 5008 part of “a new breed of SUVs”. “This is our vision for the future,” Dasig said. “The Lion is awake and the wait was definitely worth it.”

Customers may express their interest in any of Peugeot’s new SUVs by emailing info@Peugeot.ph.

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