Peugeot returns to pick-up market

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The new Peugeot pick-up with a length of 5.08 meters is part of the double-cab compact segment in the vehicle category, which represents 10 percent of the target market, including the North African and West Sub-Saharan African countries. Both markets have a volume of about 56,000 units a year. There, diesel engines and 4×4 transmission occupy dominant places in the market with 92 percent and 77 percent, respectively.

The new Peugeot pick-up is proof of the brand’s ambitions for a return to the pick-up market as part of its international growth. The company is revisiting its history in the pick-up segment, particularly in Africa, dating back to the 403 Camionnette-Bâchée of 1956, the 404 Camionnette-Bâchée of 1967, and then the 504 pick-up that succeeded it until 2005, the last year of production in Nigeria.

Robustness and endurance
With a high body belt line, a vertical front, a horizontal bonnet and a large ground clearance (210 to 215 mm, depending on model) the new Peugeot pick-up possesses all of the fundamentals of the pick-up universe.

At the center of its large grille is the emblem of the lion: the image of all the new SUVs of the brand. The Peugeot lettering stamped on the rear panel echoes its illustrious forebears, Peugeot 404 and 504 pick-up.


Thanks to its simple and robust design, the new Peugeot pick-up is a functional work tool that’s durable and reliable over all terrains.

The cab and the rear compartment are fixed on a ladder chassis with a rigid rear axle, four-bladed springs and Yokohama tires as standard. These assets assure reliability and endurance, adapted to the load and use on all terrains in every condition.

The load zone has a bed that is 1.40 meters long and 1.39 meters wide, equipped with anchoring hooks on the outside. The sidewalls and the real panel are completely covered with a protective resin that adds to the rigidity and robustness of the whole vehicle. The maximum payload of the vehicle is 815 kilograms.

A drivetrain adapted to every use
The new Peugeot pick-up has a performance drivetrain adapted to the needs of the core market. Its longitudinal 2.5-liter common rail turbo diesel engine develops 115 bhp (116 hp) and 280 Newton-meters, combined with a manual 5-speed gearbox. It is available in 4×4 and 4×2 versions.

The drivetrain of the 4×2 version is linked to the rear wheels via a longitudinal drive shaft and a differential positioned within the rear axle. With the load resting above the rear driven wheels, the more the vehicle is loaded, the better it uses the drivetrain.

The 4×4 version is engaged using a special lever to transmit some of the power to the front drivetrain. This allows the driver to make a selection where needed, whether in normal 4×4 4H (4 High) mode or in the 4L (4 Low) mode at short speeds. Thanks to a reducer, extra torque can be applied at very slow speeds to maneuver out of the most extreme driving situations.

The 4×4 version therefore gives the new Peugeot pick-up versatility, making it easy use in every weather condition and over every terrain.

Equipment and roominess at their best levels
Focused on reliability and ease of use, the new Peugeot pick-up offers many features as standard.

Therefore, manual air-conditioning, electric windows, radio with CD player and USB port are present at all levels. For safety and ease of driving, the new Peugeot pick-up is equipped as standard with an anti-lock brake system with brakeforce distribution, rear parking aids, passenger and driver air bags, plus electrically adjustable exterior mirrors.

The 4×4 version is distinguished by a chrome bow at the level of the bed, roof bars and lateral footboards.

The most spacious and accommodating passenger interior in its class, with rear-seat roominess of 1,738 mm and knee space of 62 mm, it ensures passenger comfort for both professional and private use.

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