Peugeot returns to pick-up market

The new Peugeot pick-up with a length of 5.08 meters is part of the double-cab compact segment in the vehicle category, which represents 10 percent of the target market, including the North African and West Sub-Saharan African countries. Both markets have a volume of about 56,000 units a year. There, diesel engines and 4x4 transmission occupy dominant places in the market with 92 percent and 77 percent, respectively.

The new Peugeot pick-up is proof of the brand’s ambitions for a return to the pick-up market as part of its international growth. The company is revisiting its history in the pick-up segment, particularly in Africa, dating back to the 403 Camionnette-Bâchée of 1956, the 404 Camionnette-Bâchée of 1967, and then the 504 pick-up that succeeded it until 2005, the last year of production in Nigeria.