PEUGEOT has chosen tennis star Novak Djokovic as its international ambassador, the Peugeot distributor in the Philippines, Eurobrands Distributor Inc. (EDI), announced.

With the partnership, EDI said Peugeot confirms and strengthens its strategy in the tennis world, in a year that also marks the 30th anniversary of the brand’s partnership with Roland Garros. Djokovic’s worldwide fame, particularly in China, was a decisive factor in Peugeot’s choice.

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