The Philippines is joining other member countries of the Association of Southeast Asian Nations (Asean) in switching from analog to digital broadcasting as it adopts Japan’s digital television standard.
Digital TV broadcasting allows the transmission of larger amounts of data over airwaves, promising cable TV-quality services for free-to-air TV subscribers.
“This is one of the significant aspects of connectivity for regional integration that is envisioned to be fully attained by 2015 with the full fruition of the Asean economic community (AEC) integration,” Presidential Communications Secretary Herminio Coloma Jr. said, referring to the planned economic integration of Asean member countries by 2015.
The AEC aims to create a single market and production base with free movement of goods, services, investment, labor and capital among the 10 member nations, namely, the Philippines, Thailand, Malaysia, Indonesia, Cambodia, Singapore, Vietnam, Myanmar, Laos and Brunei.
“The Philippines, like 15 other countries, has chosen to adopt the integrated services digital broadcasting terrestrial (ISDB-T) system developed by Japan. This will pave the way for digital broadcast in the entire country,” Coloma said.
He explained that the ISDB-T system is anchored on the “built-in emergency alert system for mobile phones and television.”
“Adoption of this system is aligned with the government’s objective of zero casualty in times of calamities. More than 20 typhoons strike the Philippines every year. With six active faults, the country is situated within the Pacific Ring of Fire, thereby exposing the Filipino people to constant danger and adversity,” he noted.