A racing team based in the Philippines will launch this year its bid for the prestigious 24 Hours of Le Mans, the most popular endurance race scheduled on June 19 to 20 at Le Mans, France.
Also aiming to draw attention to motor sports in China, the team has signed a deal with Chinese sports network LeSports (formerly LeTV) that led to the team being named LeSports by Eurasia Motorsport. The outfit came sixth in class last season and considered moving up to the World Endurance Championship (WEC). However, team principal Mark Goddard and drivers Kevin Pu Jun Jin, Nick de Bruijn and Tristan Gommendy will remain in the European Le Mans Series (ELMS) for another year.
The team has been campaigning in the Asian Le Mans Series where it registered a runner-up finish last year in the Le Mans Prototype 2 (LMP2) class.
“We hope to demonstrate Eurasia’s driver development capabilities and show that others can follow in Kevin’s footsteps by working their way through karting, the Formula Masters China Series and into LMP racing with the Eurasia Motorsport team,” Goddard told 24-lemans.com.
The ELMS and the 24 Hours of Le Mans will be streamed live via a camera in the team camp. This campaign is clearly aimed at attracting a Chinese following.
“LeSports is an invaluable media platform for global sports brands and will boost all aspects of Eurasia Motorsport’s presence in China. It is known for providing an enhanced viewing experience to Chinese fans and one of the core aims of its extensive live coverage of the European Le Mans Series and the 24 Hours of Le Mans is to inspire and encourage a generation of top-flight homegrown drivers from China to race in and enjoy this amazing sport, just as Kevin Pu Jun Jin has done,” said Goddard, who once raced in open-wheel series in Europe and the Philippines.
Founded in 2003, the Philippines-based outfit was positioned as the Minardi Formula 1 Junior Team for two years while competing in the Formula BMW Asia Series and has won at least 40 championship titles in South East Asia over the course of a decade.
It also has numerous race victories or championship titles in Asian Le Mans, Formula 3, V6 Asia, Formula BMW Pacific Series, Formula Pilota, Formula Masters China Series and the GT Asia Series.
The team was also responsible for propelling well-known drivers to the top series in motor sports including: Red Bull Racing Formula One driver Daniel Ricciardo, a race winner in his maiden season of car racing with Eurasia; European Formula 3 winner Antonio Giovanazzi; 24 Hours of Le Mans LMP2 winner Richard Bradley; and Lotus F1 Junior driver Marlon Stockinger, among others.