PH eyes share of $18.4-B European IT game industry


The Philippines is targeting to get a sizeable portion of the $18.4-billion European computer games market by joining international conventions.

The Games Development Association of the Philippines (GDAP) is eyeing the Gamescom 2016 event in Cologne, Germany on August 17 to 21, to attract investors in the Philippine IT and games industry, the Board of Investments (BOI) said.

GDAP members will showcase game-related products and services to international companies at Gamescom. The members include Altitude Games, GameOps Inc., Job and Esther Technologies Inc., Synergy88 Digital Inc., Transcom, and Zeenoh.

Gamescom is Europe’s largest platform for computer and video games where developers, publishers, and other stakeholders from all over the showcase upcoming games and game-related hardware, and promote business and collaboration.

Last year’s Gamescom gathered more than 345,000 visitors and 700 exhibitors from 88 countries.

“The participation of our industry players in Gamescom further enhances the country’s image not only in the German market, but also in the international gaming industry as the event is expected to host the presence of other international global players, particularly in the European region,” Trade Undersecretary for Industry Promotion Nora Terrado said.

The video gaming industry in the Philippines produced its first game in 1990s. The industry has been generating merely $100 million in yearly revenues.

The European video gaming industry registered $18.4 billion in revenue last year, accounting for about 20 percent of the global market. Germany hosts Europe’s biggest video game industry, and the fifth largest in the whole world earning $3.7 billion in 2015.

The Philippines aims to promote its specializations at Gamescom, which includes developing end-to-end games and game-related services such as art, programming, and support outsourcing.

The country also aims to entice international video game development studios to explore investment and business opportunities in the Philippines.


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