The Philippines has strengthened its position as a source of creative designers of home and fashion products through the Manila FAME, the country’s premiere design and lifestyle event.
Department of Trade and Industry (DTI) Undersecretary Ponciano Manalo, Jr said FAME has become a platform for young designers to shine and be recognized.
“It is truly a premier sourcing event with a heart. Manila FAME is likewise about nurturing creativity and the next generation of design talents,” Manalo said during the FAME opening.
DTI and the Center for International Trade Expositions and Missions (CITEM) lined up several undertakings to enrich product design and to sustain the competitiveness of Philippine industries in the world market.
In 2012, the red box was launched as a platform to discover and promote young designers with strong design potential. Under the program young designers work directly with exporters, interacting with a global buyer audience.
“In August last year, we launched a competition nationwide to draw out upcoming young designers, between 18 to 35 years of age, and give them the chance of a lifetime to train overseas to hone their skills and develop the eye for world-class design,” Manalo said.
From over 140 aspiring talents from various provinces, a high-caliber jury of respected design professionals handpicked fourteen finalists.
Manalo said that in every edition of Manila FAME, DTI and CITEM give due recognition to exporters and designers whose products truly embody Filipino talent and creativity.
The Katha Awards, the hallmark of Philippine design excellence, aims to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to their counterparts in the global market.
“I see fantastic world-class design here and innovation. I come for the style. I come to the Philippines five times a year because I order containers from different companies and attend at least one show a year,” Mark Phillips, Phillips Collection Chief Executive Officer and President, said during the 61 edition of the Manila FAME.
This recent edition of the Manila FAME featured Philippine-made furniture and home furnishings, holiday gifts, décor, and fashion accessories for the global market.
Headquartered in High Point in North Carolina, Phillips Collection is engaged in the wide range of home designing and furnishing business. Sources of its products were Cebu, Iloilo, Pampanga, and Manila.
Phillips Collection sells its products in the US, and has showrooms in New York, Las Vegas, Atlanta, Dallas and High Point. It also exhibits in shows for hospitality, design or visual display in different countries.
Philips said that the quality of design expertise and materials of the recent Manila FAME is unsurpassed. He noted that the US market is tired of things looking the same so they come to the Philippines for something new.
“As long as you keep your design DNA, you will be great. But if you try to do things that you don’t do well or can be replicated in a superior fashion, you are going to lose your uniqueness. Stick to what you do great, promote, and expand it,” Philips said.