THROUGH persistent trade promotion efforts, the Philippine furniture industry continues to strengthen its position as a steady supplier of innovative products for the Association of Southeast Asian Nations (Asean) market, which should augur well for the country’s exports prospects.
“We are continuously advancing Philippine design for the thriving Asean market not just through our signature design event, the Manila FAME, but also by participating in prominent events in the region like the Maison&Objet Asia,” Department of Trade and Industry (DTI) Undersecretary Ponciano C. Manalo, Jr. said.
Maison&Objet Asia is the first Asian edition of the Paris-based Maison&Objet, regarded as one of the world’s most significant events for interior design and decoration, which provides a unique opportunity for participants to gain an overview of industry trends.
“With a select group of seven companies representing Design Philippines in the recent Maison &Objet Asia in Singapore, we were able to showcase Filipino creativity and craftsmanship in furniture, and project the country as a reliable sourcing partner of designer products and services in Asia,” Manalo said.
The Philippine delegation was led by the world-renowned industrial designer Kenneth Cobonpue, who was the first ever to receive the Maison&Objet Asia Designer of the Year award. As such, he will play the role of ambassador for Maison&Objet Asia. Maison&Objet Asia also recognized Filipino industrial designer Lilianna Manahan as one of the Rising Asian Talents.
Other Design Philippines participants included Cebu Fil Veneer Corp., Domicillo by Peter and Paul Inc., Industria Home Vico Manufacturing Corp., Ito Kish, Schema and P&B Valises et Compagnie Inc. Likewise, Design Philippines pioneers Triboa Bay and Kalikasan Crafts had their independent booths.
“We have come a long way since April 2013 when we launched Design Philippines as a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market,” Manalo said.