For those who don’t have the time or means to travel and experience Australia just yet, look no further because the sixth largest country in the world has made its way to the Philippines through an array of delectable flavors.
On March 13, the Australian Embassy and Merto Retail Stores Group partnered in a three-week festival dubbed “Market Australia” to showcase top Australian food and beverage brands in Metro Supermarket branches in nationwide until April 6.
During the launch at Metro Supermarket, Alabang, Australian Ambassador to the Philippines Bill Tweddell discussed the importance of the activity, which provides Filipinos a taste of the best his nation has to offer, while highlighting strong business relations between the two countries.
“Having Australian products in the Philippines is a very important part of our trade relations. It builds a better business partnership, and gives Filipinos a better understanding of our country through our cuisine. We want to pay tribute to the strong partnership that we’ve valued through the years, and through this, we recognize the importance of the Filipino market in our country,” Tweddell said.
There are currently over 150 Australian wine labels already available in the Philippine market, besides a variety of cheeses, meats, fresh produce, and snacks. Together, these foodstuff show that Australia’s cuisine is “not specific” unlike that of the Thai, Spanish, Italian or even American, but instead focuses on the available quality ingredients within the country.
As the embassy’s senior trade commissioner Anthony Weymouth told The Manila Times, “Unlike many countries, Australia does not have a national signature cuisine. The key thing we have in our food are the ingredients—chicken, beef, fruits—that are innovative and tempered to suit the consumer’s taste.”
Using the latest technology in freezing and quick shipment of products, Weymouth guarantees the freshness and quality of Australian food imports, which usually take two days to reach the Philippines, when free of external delays.
Moreover, Australia maintains its high standards in environmental sustainability so that their perishable exports are also guaranteed “clean, green and safe.”
“Australian food and beverages are clean because we have pristine growing environment for our livestock and produce. A clean environment ensures only the freshest and best quality products are sold in both the local and international market,” Twedell said.
This is all made possible through the Australian government’s strict regulatory supervision and implementation of high quality standards over its food producers.
“We have food safety management and traceability systems in place,” he concluded.
Market Australia is ongoing at Metro Supermarket branches in Market! Market, Taguig City; Alabang Town Center in Muntinlupa City; Marquee Mall in Pampanga; Ayala Center in Cebu; Lucky Chinatown Mall in Binondo, Manila; and Super Metro at The District Northpoint in Talisay City, Negros Occidental. For more information log on to www.philippines.embassy.gov.au.