PH highest in smartphone uptake in Southeast Asia

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A latest study from GfK showed that the Philippines recorded a 146-percent increase in smartphone take-up, the highest growth in the Southeast Asia region during the period of April 2012 to March 2013.

The GfK showed that Southeast Asian consumers, including the Filipinos, have propelled the region’s overall smartphone market to expand by 14 percent in value and 8 percent in units.

GfK is one of the world’s largest market research companies.

“Growth in this region [Southeast Asia] is primarily driven by affordable smartphones, which averaged in the price range of $100 to $200,” said Gerard Tan, account director for Digital World at GfK Asia.

“However, the rise of local brands in countries such as Philippines and Indonesia has resulted in the growing market share of those in the $50 to $100 price segment—the budget price range which bridges the transition from basic mobile phones to smartphones,” he added.

Global smartphone shipments from April to June 2013 were over 220 million units, up 31 percent from previous year, according to world-leading market intelligence provider TrendForce.

According to the market research firm, smartphone models at the mid-range price point of $150 to $450 are becoming increasingly more popular among consumers, with mid-end smartphones fulfilling the general web browsing needs of users.

TrendForce estimates that mid-end smartphone shipments will reach 130 million units, and account for more than 50 percent of all the smartphones shipped globally at the end of third quarter of 2013.

In line with this and keeping up with the smartphone revolution and demand for mid-priced handsets, Globe Telecom is offering the widest range of gadgets available to subscribers for free at Plan 499.

At Plan 499, subscribers can avail of a free device of their choice, ranging from Android devices Samsung Galaxy S Duos or CloudFone 501D, Windows phones Nokia Lumia 520 or Huawei Ascend W1, a BlackBerry 9320, or a CloudPad and CloudFone 352g bundle.

Power to choose
“With Globe, subscribers have the power to choose. From MySuperPlan, which empowers them to create and customize their postpaid plan based on their needs and lifestyle, now they can have their gadget of choice from our extensive array of smartphones available for free at Plan 499,” said Raul Macatangay, head of Globe Postpaid.

No matter what operating system the subscribers prefer, there is a free smartphone from Globe.

Globe said that besides the free device, subscribers also get a plan which can be used to avail of combo call, text and surfing services, as well as a monthly consumable amount, catering to different needs and lifestyles.

Subscribers are also eligible to enroll to Globe Gadget Care, a mobile phone protection program that safeguards gadgets against theft and accidental damage.

The pioneering program was launched in November last year and gained strong traction among smartphone users.

Rosalie C. Periabras

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