PH jewelers seek to boost sales with innovative designs


THE country’s fine jewelry manufacturers are continuously working on original and innovative designs in order to increase their revenues by an estimated 10 percent annually.

“We are now well known in the international market for manufacturing high quality jewelry. They could now consider the Philippines as a source of these jewelry products,” said Meycauayan Jewelry Industry Association Inc. (MJIA) chairman Cecilia Ramos over the weekend.

Ramos said an MJIA member, Kit Silver Jewelry, won in the Asean Jewelry Design Competition last year for excellence and top-quality fashion jewelry.

The MJIA is currently holding its yearly Philippine Fine Jewelry Design Competition (PFDC) with the deadline for the submission of entries set on September 10. Awarding will be on November 10.

Entries should be submitted at Booth 226 of The Jewellery, Greenhills Shopping Center, San Juan, Metro Manila.

Ramos explained that the competition aims to promote excellence in design and craftsmanship of Philippine jewelry; promote the utilization of indigenous materials as component or in combination with other materials; and create existing and innovative quality jewelry that will suit the taste of domestic and overseas markets.

“Since conducting the design competition for the past 16 years, we no longer copy designs by going to the catalogues. We make our own design ideas,” she said.

Now in its 16th year, the PFDC targets to attract 500 entries this year from aspiring jewelers, amateur and professional designers, and students from schools offering design and design-related courses.

“This is the longest-running design competition ever. We have done this yearly for the last 16 years non-stop,” Ramos added.

The PFJDC is conducted annually in partnership with the Provincial Government of Bulacan, the Municipality of Meycauayan and the Philippine Exporters Confederation Inc.


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