PH property developments ‘need to go high-tech’


THE Philippine office property sector needs to adapt to changing demands of locators, who are increasingly seeking integrated technology in choosing workspaces, property consultant and management firm Jones Lang Lasalle said in a new report.

The “Future of Work” analyzed the changing nature of work and its effect on corporate real estate.

JLL explained that the firm felt it needed the study to develop a new perspective to better aid their clients who rely on them as they plan their future projects.

According to JLL Asia Pacific CEO Anthony Couse said in a statement, “The way a company uses real estate is absolutely critical in making sure it’s fit for the future. New ways of looking at workplaces will also have a major impact on how our clients invest in real estate as they try to choose assets that meet the demands of forward thinking corporate occupiers. And developers will need to incorporate the changing needs of occupiers when designing the buildings of the future, integrating smart technology as part of infrastructure.”

The BPO industry

“At its core, ‘Future of Work’ guides organizations and industries in determining their future workspace needs through five different perspectives. These different perspectives are designed to equip them with the tools necessary for them to adapt to changes and at the same time stay on track to achieving their business goals, whatever industry they maybe in,” JLL said.

The study highlighted the role of the business process outsourcing (BPO) industry here in the Philippines as a key contributor to the growing demand for office space, and concluded that it is one of the industries that would benefit greatly from the study’s findings.

The study noted that the 1.2 million-strong BPO workforce now face disruption because of several factors. Many of the tasks formerly handled by humans in BPO centers are now being automated, resulting in a reduction of employees required to execute these tasks.

New business models are also on the rise in the Philippines, such as start-ups that provide on-demand contact center services through experienced agents who work from home on a per hour basis. The study also said that retaining the highest skilled workers is an increasing challenge for BPO companies, especially as the industry’s expansion in both size and variation continually presents new opportunities for competent workers.

Addressing new demands

JLL said it is making efforts in the Philippines similar to the work they initiated in Shanghai and have planned in Guangzhou, Chongqing, Mumbai and Brisbane, to create smart, collaborative and flexible workplaces that will better meet the future demands of locators and locators’ clientele.

Among those efforts are guiding office development that takes into account shifting workforce demographics, a higher degree of business integration, and “digital disruption,” which puts a premium on communications and technology infrastructure.

Jordi Martin, CEO of Corporate Solutions for JLL Asia Pacific said, “Real estate was once about acquiring and managing buildings. Now it is a strategic lever for transformation. Today’s workforce demands choice and flexibility, which requires work environments beyond the traditional offices. Those that offer high-tech personalized tools and services that enhance the human experiences will stand out and attract the best in the war for talent.”


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