MOST industry observers expected the news, but the announcement on Monday that the discussions between local conglomerate San Miguel Corp. and Australian telecom provider Telstra had formally ended was a disappointment to almost everyone.

Everyone, that is, but the management and shareholders of established telecom giants Globe and PLDT. Their stocks soared on the news that the threat of a third competitor in the Philippines’ promising but grossly underserved market would not be materializing in the near future after all.

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