In line with the Aquino Administration’s efforts at elevating the Philippines as one of the top tourist destinations in the world, the Department of Budget and Management (DBM) has released Php554.4 million to the Tourism Promotions Board (TPB) for the implementation of its marketing and promotional activities.
The funding will support the efforts of the TPB to highlight the country’s products, landmark destinations, and services, with the end goal of increasing tourism arrivals and investments to 10 million tourists by 2016.
“We’re already seeing more foreign tourists flocking to the country, and the local tourism industry is now at its most vibrant. This latest release supports our efforts to bring more visitors into the country. While broadening the government’s tourism campaign will certainly be a major component in our marketing efforts, the fact that the country has so many to offer to both our domestic and foreign tourists is a definite advantage,” DBM Secretary Florencio “Butch” Abad said.
“Further improving our growing tourism industry will help create more business opportunities and generate more jobs in tourism-oriented communities. This will in turn complement our other efforts in pursuing our bigger goals of economic expansion and inclusive growth,” he added.
Of the Php554.4-million fund release, Php429.4 million will be charged against the Tourism Promotions Board Fund under the Special Account in the General Fund to cover the first-quarter operating requirements of the TPB. The remaining Php125 million is part of the promotions board’s regular subsidy and will be utilized for its second-quarter funding needs.
Part of the TPB’s promotional activities include organizing the country’s participation in trade and consumer fairs and other related exhibitions and events. They also conduct invitational and familiarization programs for wholesalers, retailers, members of the media, and other influential groups and individuals to promote awareness and create a demand for the Philippine tourist destinations.
The TPB also rolls out various multimedia campaigns to attract more international visitors and local tourists to visit and experience the country. PNA