The Philippines received the New Frontiers Award 2013 from the recently concluded Arabian Travel Market (ATM) for its successful efforts in rebuilding the lives of people in disaster-stricken community, according to the Department of Tourism.
ATM, the Middle East’s premier travel and tourism exhibition, gives the award to “destinations that have surmounted great adversity to rebound its tourism industries,” and to give “tribute to the resilience of local communities to rebuild their lives, as well as bring attention to the crisis management and risk reduction practices of local authorities.”
The Philippines was one of 10 countries nominated for the award.
“The Philippines, its government and its people has shown remarkable fortitude and a stoic determination to get both communities and the local economy back on track following the devastation wreaked by Typhoon Bopha late last year, and their resilience in the face of such a monumental crisis is commendable,” Reed Travel Exhibitions Portfolio Director Mark Walsh said.
Tourism Secretary Ramon Jimenez Jr. said the “award highlights the sheer resilience of our people and the resolve of all stakeholders to fast track recovery. We also are very thankful to the many countries and international agencies with their generosity to help in our rebuilding efforts. Our record-breaking performance and new highs of the industry clearly indicate that our partnerships are bearing fruit. Despite these crises, we remain undaunted and focused in showing our visitors that we are worth visiting,”