As Country Manager for the Philippines since 2012, Lars oversees Regus’ strategic growth and operations in this part of the world. He leads a number of teams at the group and company levels dealing with sales, marketing, operations, finance, development, human resources, customer services and training. In April this year, Vietnam and Cambodia were added to the countries under his management.
Lars’ marketing initiatives have generated a tenfold increase in demand since 2012, drawing more than 1,000 enquiries as received monthly by Regus Philippines. Simultaneously, the number of the company’s fully owned subsidiaries and business locations has expanded from four to 25 in five years and is still growing – including the first outside Metro Manila, with two centers located in Cebu city, one in Davao, and another in Clark, Pampanga.
Lars first moved to the Philippines 25 years ago, and over the years has worked for Coca-Cola Co. as director of Marketing, at Dole Packaged Foods as marketing manager for Asia, and at EAC Philip Morris, distribution.
As a business executive with experience in being based in the Philippines, Vietnam, Singapore, Japan, US, and his native Denmark, Lars has been awarded Asia CEO Expatriate Executive of the Year 2014 and was also named “Outstanding Professional 2014” by Superbrand Marketing International Inc. (SMI). He was also honored as Best Performer and CEO of the Year Regus Asia-Pacific 2013. Regus Philippines itself has twice been awarded “Asia Best Employer Brand” 2016 and 2015 by the Employer Branding Institute.