Philexport: Europe a ‘huge market’ for apparel


THE Philippine Exporters Confederation Inc. (Philexport) sees Europe as a “huge” and “attractive” market for Filipino apparel exporters that deliver the best quality and innovative products.

The group said apparel exporters should take advantage of the growth potentials in “niche areas with fewer competitors” in the European apparel market despite the current weakening demand and consumption in the Eurozone.

Philexport cited a market report released by the Center for the Promotion of Imports from Developing Countries (CBI) that read: “Exporters from developing countries are encouraged to enter the market and to target niche areas with fewer competitors and considerable potential for growth.”

According to the report, there are opportunities for apparel exporters that can deliver high quality and unique materials in the middle and upper middle market from which independent retailers and luxury buyers usually purchase the bulk of high-quality garments at attractive prices.

The center suggested that exporters innovate for the European market by introducing natural fibers and materials.

“Connecting with Eastern European producers might help to reduce barriers and create a preferential route for exporters from developing countries who would like to reach the European market,” the report noted.

Germany, Spain, and the United Kingdom (UK) present high growth possibilities given their reach to other markets within and outside Europe due to their world renowned products such as Germany’s BOSS, Adidas, and PUMA; Spain’s Bershka, Mango, and Zara; and the UK’s Burberry, Dorothy Perkins, and Dr. Martens.

Eastern and South Eastern European countries are attractive markets, according to the report.

Apparels comprise body wear, leather clothing, children’s wear, sports’ clothes, knitted and woven clothing, and fashion accessories.

Apart from Europe, the promising markets are Brazil, Russia, India, and China (BRIC) and the Association of Southeast Asian Nation (Asean).

“Regional and global markets also provide interesting opportunities,” the CBI report noted.


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