Philexport sees growing market for Philippine goods

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With the formulation of the manufacturing industry roadmap as well as the campaign of the government for the country to have a strong manufacturing foundation, the Philippine Exporters Confederation Inc. (Philexport) said that the local market is becoming “more and more lucrative for Philippine-made goods.”

Sergio Ortiz-Luiz Jr., Philexport president, said in the 25th Buy Pinoy Trade Expo last week that Philippine-made products are slowly growing in the domestic market “despite of the imported items” shipped in the country.

“Complementing these are positive developments at the export call, where we are seeing gradual increasing performance of consumer goods,” he said.

Ortiz-Luiz added that Philexport will focus on increasing the value-added for local small and medium enterprises as well as other Filipino manufacturers, whether products for local or international, that will help them sell more and buy less raw materials from abroad.


“We will be working together with government agencies, big companies and other institutional buyers for them to make Filipino products their corporate giveaways,” Ortiz-Luis said.

“We expect that more people will be able to appreciate and access local products, particularly export products that are seldom available in the domestic market,” he added.

Because of the 2015 Asean Economic Community that will allow more free trading and economic exchanges in member-countries of the Association of Southeast Asian Nations as well as China and Japan, Ortiz-Luiz noted that the country should be more competitive to be able to “survive and be sustainable.”

“[We have] growing competition through our foreign counterparts especially those in Asean. But this only means that we have to continuously improve ourselves and aim to step ahead for them to survive and be sustainable,” he said.

According to Dennis Orlina, president of the Philippine Chamber of Handicraft Industries Inc., about 90 percent of the Philippine-made products are solely for export.

Philexport enumerated based on recent statistics this year that the Philippine exports grew, with agri-based exports up by 20 percent, fruits and vegetable exports increasing by 28 percent, footwear products rising by 108 percent, travel goods and handbags improving by 147 percent, food and beverages up by 60 percent and baskets and other products increased by 33 percent.

“Interventions in capacity building, technology research and development and investments are necessary for us to move to the higher end of the value chain,” Ortiz-Luiz said.

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