• PHILIPPINE FASHION WEEK SPRING SUMMER 2013: The beautiful battle of the brands


    Ready-to-wear fashion dominated the October edition of the bi-annual Philippine Fashion Week (PhFW) when local and global brands presented their Spring/Summer 2014 (SS14) collections from October 23 to 27 at the SMX Convention Center and SM Mall of Asia, in Pasay City.

    Excitement was high as some of the biggest brands—including regulars Freego, Penshoppe SM and Lee, as well as debutants Petit Monde and Giordano—previewed what stylish Filipinos will be wearing by 2014.

    From casual clothing to evening wear, the numbers showcased were innovative, trendy, and best of all, affordable—exciting avid fashionistas and buyers even more.

    The shows also brought famous faces on the runway, including KC Concepcion, Luis Manzano, Maja Salvador and Mikael Daez.

    And though there was but one international personality who graced this year’s PhFW, supermodel David James Gandy, his reputation as the highest paid moving male mannequin in the world was enough to max out the glamor of the weeklong style annual. SM Men’s Fashion flew Gandy into Manila for their most anticipated show.

    The Sunday Times Magazine was there to witness the unmasking of the Spring/Summer designs and trends to watch out for in the coming months, with a bumper wrap up for today’s issue.

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    Petit-Monde-1PETIT MONDE: Re-interpreting Japan’s multi-faceted fashion
    After 25 years of providing the local fashion scene with girly and trendy apparel, Petit Monde finally made its debut at the biggest and most-attended fashion showcase in the country. Officially opening the Spring/Summer 2014 Edition of the bi-annual event, Petit Monde’s first-ever PhFW show did not disappoint.

    Proud of its Asian roots, Petit Monde went oriental as inspired by the Japanese aesthetic, beginning with its cherry blossom-themed stage at the SM Mall of Asia Atrium that welcomed both PhFW guests as well as mall-goers.

    A pioneer in signing up showbiz personalities to represent the brand, Petit Monde proudly shone the spotlight on its 2013 celebrity endorser, Maja Salvador. Wearing a cropped sleeveless top and moss green billowy skirt, Maja heralded the first collection from the SS14 rack. Called Mori, the collection carried a signature leaf print reminiscent of a rainforest, which is mori in Japanese. Silhouettes, meanwhile, took the form of the traditional kimono in versatile wrap dresses made with soft fabrics.

    Two new collections, Saku and Uraha, were also unveiled during the show. Saku is all about soft shades of pink and florals. Perfect for resortwear, pieces came in rompers, asymmetrical skirts and loose, floor-grazing pants.

    From ultra-feminine, the show turned edgy with Uraha, the brand’s interpretation of Japanese streetwear. Inspired by the back streets of Harajuku, bold casuals in tribal and geometric prints defined the collection.

    Former Petit Monde endorsers Sunshine Cruz and Cheska Garcia made a homecoming and modeled the showstoppers of Saku and Uraha, respectively for PhFW.

    The brand’s debut ended strong with a luxury collection called Sekai, meaning “world.” With the evolved and cosmopolitan Filipina fashionista in mind, Sekai presented abstract and graphic prints—from geometrics, night landscapes, snow-covered mountains, skyscrapers, to a beautiful bride—in delicate silk fabrics. Silhouettes were fresh and modern resulting to unstructured and loose tops, pants, skirts and dresses. Another former endorser, Ana Roces led the models for this finale, looking ethereal in her Sekai dress.

    The impressive show concluded with Maja ushering sisters and Petit Monde founders Carolyn Tan Chong and Dorothy Tan Tionson to take their well-applauded bow. EV

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    SM-Men'sSM MEN’S FASHION: Defining the modern, fashionable men
    Also on Day 2, SM Men’s Fashion also successfully showcased its Holiday 2013 and Spring/Summer 2014 collections.

    And though British male supermodel David James Gandy strutted the catwalk very briefly, the retail giant’s latest feat was the showstopper of the weeklong event (See story on B6). SM Men’s Fashion in general delivered a well-orchestrated show with pleasing clothes and plenty of surprises.

    The show began with a gang of teenage rebels on the runway, sporting rugged jeans, checkered polos and punk tees.

    The oval stage suddenly revealed a live and full orchestra right smack in the middle providing music for the suite of Brazilian models Rafael do Prado, Fabio Ide, Daniel Matsunaga and Hideo Muraoka—staple SM Men’s Fashion faces. They came out looking dapper in crisp and fresh suits.

    For the Holiday season, SM introduced suits in inkblot prints, checkboard patterns and solid-hued pieces. There were also 3D graphics vibrantly printed on shirts and pants; sportswear featuring hooded jackets and jersey pants in subdued white, grays and blacks; and lastly the modern man attires, which mixed and matched knitwears, blazers, slacks and scarves in different shades of fall, like orange, olive, maroon and azure.

    Finally, the lone Spring/Summer collection was presented with a new take on the tie-dye via the inclusion of clouds for fun shirts and sandos.

    And when the black backdrop opened up to reveal a big rotating production, the 6’3″ Gadny—who is the equivalent of Naomi Campbell and Kate Moss in male ranking—finally came out in a perfect black tuxedo which he wore like second skin. EV

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    GiodanoGIORDANO: New breed of basics for a colorful summer
    Another successful debut at the recent PhFW SS14 was global giant Giordano. Excited fashionistas and fans of the brand jam-packed the venue at the MOA Atrium on a very busy Saturday. And despite the simple stage, eyes were glued to the show as Giordano upped essential clothing with nautical elements, updated chambrays, summer linens and oxfords in crisp pastel palette.

    Giordano’s new breed of basics was launched through the Spring/Summer 2014 collections, Holiday Cruise and Linen Story.

    The Holiday Cruise comprised a selection of Breton tops both for male and female paired with oxford and linen shorts, reminiscent of the easy French Riviera fashion. The nautical theme sailed on with a plethora of chambrays in a range of washes and prints. From blues, it transitioned to a more summery palette on lightweight oxford shirts for men and feminine dresses for women

    Linen Story successfully proved that linen can also be lively. Taking inspiration from traditional Aztec, Navajo and Nomadic elements, the first part featured printed tops, dresses and bottoms. The collection then shifted to a burst of color in the form of button-down shirts in pure linen and cotton blends. Cool and soothing to the eye, Summer blues, in shades of navy, indigo and powder blues, capped off the entire linen collection.

    Along with wardrobe essentials like polos, solid tees, button-down shirts, jeans and khakis,

    Giordano’s SS2014 collections bravely put a fresh spin on its products to cater to broader fashion sensibilities. EV

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    SM-Shoes-1SM SHOES AND BAGS: Chic and comfy for fashionistas on-the-go Retail giant
    SM Shoes and Bags rocked the runway with its 2013 Holiday collections on the Day 1 of PhFW.

    A cityscape outlined with LED backdrop set the stage for the much-awaited show revealing stylish yet wearable shoes and bags from three brands—Milanos, Salvatore Mann and Parisian.

    Testosterone filled the air as male models walked the runway presenting some of the hottest footwear and bag trends via brand ambassadors Sam Milby for Milanos and Luis Manzano for Salvatore Mann.

    Milanos, known for its cool and versatile style, started off with casual wear matched with updated loafers and boat shoes. Each piece had its unique contrasting sole colors, allowing for individuality in choice.

    Comfortable rugged boots and the classic casual to formal lace-ups were also part of this collection, for the adventurous and the traditional alike.

    Salvatore Mann, on the other hand featured a more sophisticated line of footwear perfect for business or formal events. Dubbed as the Black Label collection, the “top of the line” selection was inspired by Italian classics that exude simple elegance in both the casual and formal pieces. Tote bags and overnight packs in an array of dark, masculine colors made up the modern, fashion-savvy look.

    Capping the Salvatore Mann collection was actor Luis Manzano who sported a formal suit and bowtie with, of course, a pair of sleek formal footwear.

    Then, as if to save the best for last, Parisian ladies’ bags and shoes Holiday line followed next in colored platform and peep-toe heels’ roomy, two-toned flap bags; chic plain and studded boots; and bags with stud and fringe details.

    Vibrant colored pumps with fringe accents, as well as sleek ankle boots and black buckled booties dominated this season’s collection. Metallic ankle-strap heeled shoes were the star of the night, as well as the three-toned ankle strap stilettos.

    Actress KC Concepcion brought the Parisian show to a close, wearing silver strapped heels and a same-colored clutch to match her purple gown. SM

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    Lee-1LEE: Metropolitan curiosity and creativity
    It was a “Big Apple” inspired collection as Lee Jeans transformed the SM Mall of Asia Main Atrium to a mini New York on the third day of Philippine Fashion Week.

    The metropolitan scenery was made possible with a huge LED backdrop showing the iconic Times Square and busy streets of New York with makeshift brick streets along the runway, going around the entire venue to give everyone a closer look at what they’ve got.

    Different aesthetics present in the streets of New York were further imbedded in each style, highlighting the many possibilities of denim engineering which elevate the look and structure of jeans. In modern times, monochromatic photography develops a fresh and relaxed imagery as a reflection of metropolitan men and women.

    This American brand is best known for its Union-Alls or Slim Rider Jacket, which took to the stage, as well as next year’s 125the anniversary piece, the Zip-fly jeans.

    The collection flaunted its Union Made 101+ which celebrates the Lee signature denim pieces. Made of 16-ounce denim selvage, the style is embroidered and printed with blueprints of the brand’s iconic creations on the reverse fabric.

    The Lee Stretch Deluxe, meanwhile, highlighted a woman’s curves, and is made of quality Italian fabric with an improved stretch ability and an enhanced shape recovery for an even leaner and flattering fit. SM

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    FreegoFREEGO: Past and present ‘jeannovations’
    Freego was back at the bi-annual Philippine Fashion Week celebrating 30 years of “jeannovation” in time for the Spring Summer 2014 season.

    On Day 2 of PhFW, Freego took to the stage designed with big balconies, wooden doors and a moving catwalk. The apparel company opened its show with a walkthrough of 12 of its most iconic designs that changed the denim scene in many ways. These were the High Waist Loose pants in 1983, the Do the Ducktail jeans in 1995, the Bikini jeans in 2002, the Ultra Slim denims in 2004, the V-Low and Chinovation pants in 2005, the Skinny Fit jeans in 2007, the Coated jeans in 2009, the Biker pants and Knitted Jeggings in 2010, and the Aviator and Reversible jeans in 2011.

    After the blast from the past, Freego then proved how it has remained the country’s top innovator when it comes to denims when it launched its newest collections, the Super Shaper and the 10-Pocket Reversible jeans.

    The Super Shaper Jeans collection features seven sexy and innovative designs namely the Buttlifter, Cosmetic, Shape Ups, Slimming, Skimmer, Sculpture and Tummy Tucks jeans. Each piece compliments the wearer’s figure, body type and needs, by targeting and correcting body concerns. While very serious in its role to make women feel more confident and sexy, the Super Shaper jeans was also fun as it came in colorful pastels and faded shades, as well as fun patterns like florals and paisley.

    Also showcased was Freego’s full range of apparels from airy shirts to cropped shorts—all perfect for the summer heat.

    Finally, the show concluded with the return of the Freego’s Reversible jeans in 2014 thanks to popular demand. The style interpretation took the form of the 10-Pocket Reversible Jeans with every single pouch fully-functional. Both collections for men and women came in a vivid color palette including mint green, cool blue, salmon and mustard, as well as other darker denim shades. And like its predecessors, the new reversible jeans also allow wearers to transition seamlessly from one outfit to another.

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    Penshoppe-2PENSHOPPE: Cool summer nights
    Bright colors, bold prints and new silhouettes. These were the three major style statements that Penshoppe highlighted in their Spring/Summer 2014 collection showcased at Day 3 of PhFW.

    Just like in previous seasons, Penshoppe chose the SMX Convention Center to build a grand stage for its show. This year, multi-faceted mirrors made up the catwalk floor and backdrop for a dramatic effect.

    The show was segmented according to color palettes of oranges, blues and greens. It began with the orange collection which revealed summer’s hottest colors varying from vibrant tangerine to softer blush. Retro pieces combined the solid color with pinstripes to create a patchwork effect. Modernized Aztec prints in the same hues were also seen.

    While blue is already a popular summer color, Penshoppe was able to present them in varied shades like azure, sky blue and capri on a slew of geometric prints Penshoppe’s green collection gave new meaning to summery prints. Inspired by tropical fields of coconut trees, the result was a very unique pattern.

    As for the styles of the clothes, wrap-around kaftans, bare midriffs, fitted pencil-cut and flirty skater skirts were designed for women, while sleeveless tops, cropped shorts and trousers were the looks made for men. Cool cottons and airy chiffons were aplenty to counter summer heat.

    Brand director James Bascon ended the show with the statement: “Fashion is about making a stand—a bold stand.” And that is exactly what Penshoppe did in this season’s collection. SM


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