A screen grab of the Tourism department’s one-minute video it posted on its page on YouTube.

A screen grab of the Tourism department’s one-minute video it posted on its page on YouTube.

THE Philippines took to social media and bought ad space in the world’s most prominent strips Saturday to thank the global community for its help three months after a devastating typhoon that killed 8,000 people.

Electronic billboards lit up simultaneously at New York’s Times Square, Galeries Lafayette in Paris, Tokyo’s Shibuya Crossing and London’s Piccadilly Circus early Saturday, at the exact time Super Typhoon Yolanda (International name: Haiyan) struck the central Philippines on November 8, 2013.

“The number of lives lost and affected is unprecedented. But ever since then, the world has been one with the Philippines in helping rebuild the nation,” the Department of Tourism (DOT), which is behind the ad campaign, said on its website.

“This February 8… exactly three months after the typhoon, we want to be one in expressing our gratitude,” the DOT said on its Twitter account, where it also posted pictures of the billboards.

Yolanda, one of the strongest typhoons ever to hit land, smashed across 171 towns and cities in the central islands with a combined land area the size of Portugal, wrecking the homes of more than four million people.

The government is still collecting corpses and looking for nearly 2,000 missing people after the deaths of 6,201 victims were confirmed, many of them swept away by giant, tsunami-like waves unleashed by Yolanda on coastal communities.

As those in the disaster zone struggle to rebuild with the help of international humanitarian organizations, the DOT urged the world’s 100 million Filipinos on Saturday to let the world know of their gratitude in its “#PHthankyou” campaign on social media.

It urged them to download some of the department’s “The Philippines says thank you” notes, plastered on pictures showing the country’s top tourist draws and post them on Facebook, Twitter, and other popular social networking sites.

Russell Geekie, spokesman for the United Nations (UN) disaster agency in the Philippines, told Agence France-Presse the government-led relief effort has addressed many of the survivors’ most acute emergency needs.

It was shifting to an “early recovery” phase with a focus on restoring livelihoods for millions of people, he added.

However, “shelter needs remain enormous.”

“Obviously we talk about resilient people but the scope of the disaster and destruction is such that it’s very hard. There are remaining psycho-social needs that need to be met,” he said.



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  1. Fantastic. Like the $1M donation of Abnoy the Japanese refused because they knew the Phl couldn’t afford. Now funds that could have been used to help victims instead spent on flashy PR. Am sure the gov’t. officials in Paris, London, Tokyo and Washington are all thinking…what an extravagance with our aid money!