Partners with Viva for 4th songwriting search
In its bid to keep the Philippine music industry thriving with new talent and the distinctive Filipino sound, the Philippine Popular Music Festival, simply and famously known today as PhilPop, launched its fourth year on Thursday with exciting new announcements.
Held at the Sequioa Hotel in Quezon City, its executive director Ryan Cayabyab related that the search gathered the most number of entries from composers across the country, and is eager to find the next “Anak” from the roster of 12 finalists. “Anak” is of course the phenomenal hit composed and sung by Freddie Aguilar, which, though translated into many languages already, is still considered the song best delivers the Filipino sound and soul to the rest of the world.
“Besides this amazing crop of finalists, it is with great pride that we at Philpop Musicfest Foundation announce our partnership with Viva Entertainment for our songwriting competition this year,” added Cayabyab.
Viva has a rich history of propelling some of the biggest names in Philippine music including Basil Valdez, Sharon Cuneta, Regine Velasquez, Andrew E. Freestyle, and Ogie Alcasid among others. Its chairman and CEO Vic del Rosario, Jr. co-founded Vicor Music Corporation, now a subsidiary of Viva, back in 1965 when he was only 19 years old. The company grew to be at the forefront of such trends like the Manila Sound, Pinoy Rock and the Metro Manila Popular Music Festival.
Philpop’s partnership with Viva is also a homecoming of sorts for Cayabyab who incidentally also started his career as musical director of the group The Ambivalent Crowd, one of Vicor’s many artists. The master composer is also the very first Metropop winner with the classic, “Kay Ganda ng Ating Musicka,” first released under Vicor’s Blackgold label in 1978.
“We are very excited about this partnership as although Viva is involved in every aspect of entertainment including film, the company’s main thrust has always been music,” said Viva’s vice president for corporate media Baby Gil, who represented del Rosario at the announcement.
With the partnership, the Top 12 finalists are assured of access to Viva’s impressive roster of talents to interpret their compositions in the likes of Sarah Geronimo, Mark Bautista, Hotdog, Top Suzara, Jinky Vidal and Ronnie Liang among many others.
“The interpreters of this year’s batch, however, are not just limited to our own artists. We are also open to tapping the best acts that we can find for their entries, regardless of label affiliations,” added Gil.
In addition to being included in the official PhilPop album that will also be produced by Viva, the music videos for the Top 12 finalists are also assured of heavy rotation on MTV Pinoy, which is also a partnership between Viva and MTV Networks Asia Pacific.
PhilPop’s 12 finalists for the year are Thyro Alfaro and Yumi Lacsamana for “Triangulo;” Paul Armesin for “Tanging Pag-asa Ko;” Gino Gonzalez Cruz and Jeff Arcilla for “Apat na Buwang Pasko;” Ned Esguerra for “For the Rest of My Life;” Johannes Daniel Garcia for “Edge of the World;” Davey Langit for “Paratingin Mo Naman Siya;” “Melchor Magno Jr. for “Musikaw;” Lara Maigue for “Nasan;” Ramiro Mataro for “Walang Hanggan;” Melvin Joseph Morallos for “I Owe You My Heart;” Soc Villanueva for “Kilig;” and Mark Villar for “Sa Ibang Mundo.”
The grand finals night is scheduled on July 25. The winner of the songwriting competition stands to win P1 million in cash.