PHINMA Properties, the property development arm of conglomerate Phinma Inc., said it has been selling its condominiums at a fast clip of 30 to 35 units every month.
The company claimed that its sales turnover is 51 percent higher than the Philippine industry average of 18 condo units per month.
Raphael Felix, Phinma Properties vice president for urban housing division, attributed the firm’s brisk sales to the value-for-money offered to customers.
In Phinma’s “Affordabest” properties, buyers get a 30-square meter condo unit with balcony, parking slot and a two-year warranty on workmanship for a price not higher than P 1.7 million, Felix said.
“Aside from affordable properties and quick turnover of units, we have faster rate of sales because of our hard-working in-house structured sales force. They are essential members of our group; Phinma takes care of them by offering generous commissions and incentives to keep them motivated,” Felix added.
Felix said Phinma is a pioneer in the cement industry where its expertise has been leveraged by Phinma Properties in building high-quality and affordable condominiums.
“Another factor that makes us unique is our methodology of construction. We build properties using “box building technology” because of its strength, quality and speed. This allows us to offer fast turnover to our customers at affordable prices,” he said.
“Box building technology” or “solid concrete construction” is a technique widely used in the United States where every wall is entirely concrete, which makes properties more durable, crack-free and easier to build compared to structures made through conventional construction using hollow blocks.
Phinma Properties is a triple-ISO certified developer with certifications awarded for quality, environment and safety.