Phinma unit eyes building hotels outside Metro Manila


Microtel Inns & Suites (Pilipinas) Inc., the hospitality arm of Phinma Corporation, is looking to expand its Tryp by Wyndham hotel brand to areas outside of Metro Manila, as it nears the opening of its first branch near Mall of Asia, company officials said.

In an interview over the weekend, Microtel Philippines President and CEO Jose Mari del Rosario said the company is studying putting up Tryp hotels in locations such as Cebu, Iloilo, and El Nido, after opening its first branch in the Mall of Asia complex.

The Tryp hotel brand is the second that Phinma has licensed from the Wyndham Group after the Microtel brand.

“If we position Microtel as limited service, Tryp is called select service. So targeted more at the millennials and those who have a little more demands than just a Microtel,” del Rosario said.

Del Rosario noted that the company is still on track to meet its target of putting up eight Tryp hotels in the next ten years, as it is set to soft open the first by the end of the year.

“We’re still on that target of eight hotels,” Del Rosario said. “However, I want the first one to be good. Rather than rushing in and building here and there, we feel that once the first one opens, it will be a hit, and I feel that more will come in easily.”

Del Rosario emphasized that the firm has not yet acquired properties exclusively for Tryp brand, but noted the possibility of putting up a Tryp hotel in one of the group’s properties in El Nido, Palawan.

“We’re still thinking which brand we’re going to use, but we are confident that both brands will do well,” he said.

In a separate interview, the general manager of Tryp Mall of Asia, Dean Cid, agreed with del Rosario’s assessment.

“Our original plan for El Nido was Microtel, but with the competition that’s coming in there, we’re thinking that for us to compete better, we would like to bring the Tryp to El Nido,” Cid said.

Aside from El Nido, Cid noted that other possible Tryp hotel locations would be in key cities such as Cebu, Davao, and Boracay.

He also said that the company is looking for joint venture partners to move forward with plans for other locations.

“We’re talking to a partner, hopefully a future partner in Boracay. If it pushes through, that will be the second. We’re looking for a property in the Global City because we feel that the brand is appropriate in the area. I think one in Quezon City, hopefully. And in the provinces, Cebu, Davao, so we’re on the lookout,” Cid said.

The Tryp Mall of Asia branch is a joint venture between the Phinma Group, Algora Investment, and the Victory Liner group, the same owners of the Microtel Mall of Asia branch.

“It’s actually the same owners as Microtel Mall of Asia. It’s like an expansion, but really, we wanted to offer more and for us to also increase our room rates, so we decided to put up a new brand that can command a higher price.”

Cid noted that the company plans to soft open the 191-room Tryp Mall of Asia branch by coming December, and have the grand opening by the first quarter of next year.

Room rates for the 4-star hotel are projected to be about P5,500, higher than the P4,500 rate of the Microtel brand.

Aside from the regular guest rooms, Tryp Mall of Asia will feature three specialty guest room types such as the family room, which offers bunk beds; a fitness room with exercise equipment; and a media room with high-tech multimedia features.

The general manager noted that the company is targeting an average occupancy rate of 60 percent.


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