One hundred ninety-eight foreign buyers, 200 local sellers, tourism attachés and VIP’s gathered at the formal opening of the 13th Philippine Travel Exchange (PHITEX), organized by the Tourism and Promotions Board at the SMX Convention Center in Pasay City on Thursday.
According to TPB Chief Operating Officer Domingo Ramon Enerio 3rd, “PHITEX strengthens our tourism industry by nurturing relationships between our very own players and the range of businesses found throughout the world.”
Enerio encouraged the participants to take advantage of the opportunity to build lasting relationships among each other for the continued attainment of Philippine travel and tourism.
This year’s theme, “Innovate and Integrate, Empower and Engage” highlights not only the distinctively fun nature of the archipelago and the Filipino people, but also leverages on sustainable travel through the incorporation of responsible social tourism activities in post-confab tours.
The Philippine tourism sector is poised to ride even bigger waves next year as the Asean integration is set to roll out, the organizers said.
PHITEX 2014 reinforces DOT’s targeted 6.8 million foreign visitors in 2014, by enticing foreign buyers during one-on-one scheduled appointments in the Travel Exchange (TRAVEX) to include the Philippines in their tour programs or expand their existing transactions in the country.
PHITEX 2014 is supported by the Philippine Tour Operators Association (PHILTOA), Philippine Travel Agencies (PTAA), Hotels Sales and Marketing Association (HSMA) and Board of Airlines Representative (BAR) with Philippine Airlines, Cebu Pacific and Resorts World Manila.