INDEPENDENT oil firm Phoenix Petroleum has received recognition from the Philippine Franchise Association (PFA) and the Department of Trade and Industry (DTI) as an outstanding Filipino franchise for its success in carving out a name for itself in an industry dominated by majors.
The fast-growing homegrown company was named the Outstanding Filipino Franchise in Retail – Large Store category at the recent 2015 Franchise Excellence Awards (FEA).
The award is given to businesses that epitomize excellence in business growth and ethical practices. The FEA is organized by the PFA and the DTI in cooperation with the Philippine Retailers Association (PRA) and the Philippine Chamber of Commerce and Industry (PCCI).
From its roots in Davao City with five stations in 2005, Phoenix Petroleum has expanded nationwide to 418 retail stations, with a family of franchisees who share the company’s vision to be an indispensable partner in everyone’s journey.
Phoenix Petroleum president and CEO Dennis Uy said the oil firm “has always been about fueling dreams and partnerships.”
“This recognition makes us more inspired to spread a culture of entrepreneurship with our business partners and within the team, so that we continue to be adaptable, determined, and quick to seize opportunities,” said Uy.
Since its first station, Phoenix Petroleum has grown nationwide to build a wide network of retail stations and commercial and industrial clients.
Its business covers the trading of refined petroleum products and lubricants to retail and commercial channels, operation of oil depots, storage and transport services, and integrated logistic services.
Phoenix Petroleum is a publicly-listed company on the Philippine Stock Exchange since July 2007, the only oil company to do so after the Oil Deregulation Law was passed in 1998.
Ranked 31st in the country’s Top 1,000 Corporations as of 2013, Phoenix Petroleum is today the leading independent and fastest-growing oil company in the Philippines.
FEA nominees are judged based on a comprehensive set of criteria, which include the franchise concept’s franchise program, sales and marketing program, franchising operating system, corporate social responsibility, and ethical practices and reputation.
The deciding factors include the growth and financial performance and profitability of each nominee.