• Pia Wurtzbach boosts stock as one of Asia’s top female product endorsers


    Latest clothing deal dresses down the queen in comfy classics
    The crown, the sash, the title—besides beauty, personality and intelligence—make Miss Universe 2015 Pia Wurtzbach both the inspiration and envy of many women throughout the world, or better yet, the universe indeed.

    Since becoming the third Filipina Miss Universe (after Gloria Diaz in 1969 and Margie Moran in 1973), Wurtzbach has also been regarded as a beacon of Philippine tourism and international product branding.

    Her controversial win—simply because host Steve Harvey mistakenly announced Colombia’s Ariadna Gutierrez as Miss Universe initially—raised howls, protests and eventual applause in the 64th edition of the pageant.

    Miss Universe 2015 Pia Wurtzbach

    Nevertheless, the blunder re-ignited worldwide interest on the most prestigious beauty contest and thus boosted the popularity of the Filipino-German beauty as well as that of the Miss Universe Organization (MUO), which was previously owned by incumbent US President Donald Trump.

    Since winning the crown, Wurtzbach had been travelling all over the globe both as Ambassador of Goodwill for MUO and the United Nations (UN), and now, beyond her reign as most sought-after product endorser.

    In February 2016, Wurtzbach did the promotional video of Chi products and tools in the US. The company is a long-time Miss Universe sponsor.

    Barely two months later, her endorsement of You.C1000 Vitamin Drink in Indonesia was released. In the same month, almost simultaneously, her TV commercials for Philippine Airlines, PLDT Home, and Miss Universe sponsor Yamamay lingerie and swimwear (behind the scenes shot in Italy) were launched.

    The following month in May, her Cream Silk Hair Conditioner again in the Philippines was released.

    Come July, Wurtzbach became a familiar face among televiewers thousands of miles apart with her Jealous 21 commercial in India and Image Skincare in the US.

    In August, her Banco De Oro (BDO) commercial was released on the home front, and playing until now, the bank’s customers and visitors see the ad in all branches nationwide while waiting their turn for transactions.

    In September, her Olay commercial was aired, followed a few months later with the new New Downy Parfum Collection TVC just before she passed on the Miss Universe crown to France’s Iris Mittenaere in Manila.

    Round about the same time, Wurtzbach posted out of the blue on Twitter, “I think I’m getting in love with Uniqlo,” referring to the Japanese clothing brand that has become so successful in the Philippines.

    One user quickly picked up the post and replied, “You loved them since then …” captioning a photo of Wurtzbach and a Japanese-looking male model in a display window that likewise said, “Travel Essentials from the Uniqlo Fall/Winter 2014 Collection.” Below was a comment that read, “Behind-the-scenes photos of Pia Wurtzbach for Uniqlo Philippines/Asia,” and then that was that.

    Curiously without a clothing brand in her roster of endorsements—besides that for Miss Universe’s lingerie swimsuit sponsor—it looks like the time has come for Wurtzbach’s latest endorsement for Uniqlo to come to the fore with the reactivation of her LifeWear pieces campaign. The partnership brings her endorsement accounts by The Manila Times’ count to a magic 12.

    Interestingly too, amid her usual glamorous gowns and bejewelled looks, Wurtzbach takes on a brand with this project that dresses her down in what Uniqlo Philippines chief operating officer Katsumi Kubota describes as a collection “derived from the Japanese values of simplicity, quality, and longevity.” Moreover, though worn by the ethereal queen, the brand is “made to be affordable and accessible to all.”

    Of the comfy classics, Wurtzbach says, “Uniqlo definitely fits my lifestyle. No matter what I do and where I go, it is always my goal to show girls how to be comfortable, but at the same time, be able to express their individuality through fashion. You can do that exactly with Uniqlo.”

    And so, as Miss Universe 2016 Pia Wurtzbach carries on to become Asia’s top female endorser, allow her to share her top picks when it comes to comfy classics.

    ‘Miss Universe pink.’ Stylish, modest but still on-trend. An outfit any Miss Universe would wear for her daily activities. Can be paired with any denim or skants.

    Two-way short sleeve ruffle off-shoulder blouse. Casual but still very stylish. Can be worn off the shoulder or as round-neck t-shirt.

    Jersey cropped flare wide pants. Wide cut pleats and loose, flowing cut for free movement. Flat elastic waist gives gently snug fit to the skants. Comes in four different colors.

    Two-way three-fourths sleeve off-shoulder. Perfect for warm temperatures with its light color and light fabric. Billowing sleeves give the design a more feminine look.

    Rayon blouse. Made with updated rayon blend, light and practical for the Manila weather.

    Drape off-shoulder shirt. Suited for warm days—comfy and can be worn everyday. Square neck and wide-open shoulder fulfills femininity.


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