Pilipinas Hino promotes Dutro series

The Hino Dutro

The Hino Dutro

IN celebration of their 40th anniversary, Pilipinas Hino Inc. (PHI) is promoting their line of truck and buses, including the recently released Dutro series, so that Philippine based enterprises can experience the marque’s durability and reliability.

With PHI’s 40th anniversary celebration in 2015 anchored on the campaign “Stronger @ 40,” Hino recently introduced to the Philippine market its light-duty Dutro trucks that particularly cater to the micro, small and medium enterprises (MSME).

Dutro runs on a four-cylinder, diesel-powered engine, and has ladder-type, channel-section side rails for its chassis frames, as well as a six-stud JIS-type disc wheels perfect for long-distance travels.

Dutro standard chassis units have a 100-liter fuel-tank capacity and can run as fast as 122 kilometers per hour.

“The Dutro light-duty trucks are fit for deliveries of small food catering businesses, small courier companies, and for transporting products, raw materials and work force,” said PHI president, Vicente Mills. “As our big trucks and buses have helped move the Philippine economy and the Filipino people, our Dutro trucks will have a significant impact on making small and medium enterprises become competitive as well.”

According to Mills, the Dutro line, as well as other Hino trucks and buses, is “a smart investment” for businesses with its tested durability that translates to “lifetime value.”

“The Dutro is a smart investment as it is a tested partner of MSMEs in various industries such as for transportation, mining and construction. Dutro, as well as the Hino trucks in general, lived up to its ‘lifetime value’ tagline since its first truck hit the road in 1975,” Mills added. “Hino is part of the progress of the Philippines and we are proud to do more in our coming 40th anniversary next year.”

Formed as a joint venture between Filipino investors, Hino Motors Ltd. and Japan-based Marubeni Corporation, PHI has been assembling and distributing resilient and reliable trucks and bus chassis since 1975.


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