TATA Motors Ltd., India’s largest automobile company, has appointed Pilipinas Taj Autogroup Inc. (TAJ) as its Philippine distributor for Tata passenger and commercial vehicles. TAJ says the distribution agreement, signed on October 31, is “especially timely as the industry expects more robust growth in the coming year.”
TAJ Chairman and President David Coyukiat, also chief executive of Pioneer Insurance and Surety Corp., expressed satisfaction at being able to “bring to the Philippine market a range of tough and reliable vehicles from India’s largest automobile company.”
“Tata Motors’ name resonates worldwide. Its presence in the market will provide a chance for our consumers to choose from its wide product lineup the ideal vehicle for private and commercial use,” Coyukiat said.
TAJ said it is “aggressively working out details” of its launch program and setting up Tata’s network coverage. TAJ General Manager Nicky Mariano said; “We are pleased with this development and are currently working out the details for the brand launch in the second quarter of 2014. Our dealer network will be set up in time for the launch, and will quickly expand to key cities around Philippines—Tata wants to be everywhere its target market is.”
TAJ noted that its partnership with Tata will bring new investment and employment opportunities to the country, as well as bring Tata’s renowned technology and engineering expertise, raising standards in the marketplace by making available Tata’s durable and fuel-efficient diesel and gasoline engines.