• Pinays’ Beauty Bar gets a makeover

    On its 16th year, Beauty Bar revamps its overall look, from its logo to the store interior and design

    On its 16th year, Beauty Bar revamps its overall look, from its logo to the store interior and design

    It’s Beauty Bar’s sweet sixteen this year and just like a growing lady, the one-stop makeup and skincare shop unveiled an entirely new look that is more mature and a lot sexier.

    Beauty Bar presented this transformation with press preview at its concept store at the Central Square Mall in Bonifacio Global City. The boutique now carries a renovated interior, a modernized logo, and new costumes for the sales representatives.

    As one of the Filipina’s leading source for cosmetics and personal care needs, Beauty Bar is set to update all its 27 stores in the country from sweet sixteen onwards.

    Changing times
    “Our inspiration for this change are women and the times. While our original design was also timeless, we felt that our loyal customers would welcome a refreshed look. We are doing this still for them to enhance their experience. When they go inside, they can have more space for free makeovers, and browse and play around with our products but in a more beautiful environment,” shared Reena Rosario of Beauty Bar.

    “We’re just grateful that we’ve been around this long. Our customers who were just 15 or 16 [years old]when we opened still come to us,” she said. “We are doing all this to thank them for their patronage.”

    To be sure they give their patrons the best they can in terms of in-shop experiences, Beauty Bar partnered with German design firm Blocher and Blocher for the makeover. The result is a bright and fresh concept store featuring a new color palette: white and dark grey with accents of gold and red. A soft, feminine touch is further achieved with hand-painted murals of leaves, birds and hearts on a pristine white wall.

    SSI Group’s Malu Francisco and Merchandise Group Manager for Beauty Bar Reena Rosario

    SSI Group’s Malu Francisco and Merchandise Group Manager for Beauty Bar Reena Rosario

    Even the boutique’s sales representatives also had a makeover as they now don complementary black attires with red prints lifted from the mural design.

    New logo
    But the most prominent of all the changes is the revamped logo of Beauty Bar. It now comes in red, with two letter Bs in a shape of a heart.

    Asked what how the store’s loyal patrons reacted to the logo change, Rosario replied, “Of course many of them were attached to the old look. But slowly, they are getting accustomed to the new look. But what’s more important for us is that they continue feel at home inside Beauty Bar.”

    From cult to niche brands
    As of today, Beauty Bar carries a mix of 50 local and international brands. Among its “tried and tested” names that had gathered a cult following include Smashbox, The Balm, Artdeco, Youngblood, Prestige, Earth Therapeutics, Philosophy and Burt’s Bees.

    Rosario also shared that Beauty Bar specializes in “niche” brands. She explained, “When we are looking for a brand, our objective always is the needs of the customers . . . But sometimes, we also look for a brand that has a niche market. Many of our brands differentiate us from the rest of the retailers.”

    Asked what these brands could be, the representative highlighted some of Beauty Bar’s newest products as the perfect examples.

    There is UK’s Bomb Cosmetics, which is most famous for its hybrid of soap and scrub. Besides this, it also has pots and pumps of other personal care products for the body, hair, skin, and even hand and foot.

    Another specialized label is Eva NYC coming from no less than New York City’s Metropolitan Area. It is a line of professional tools and hair care that takes inspiration from the runways and gets salon-quality results.

    Supporting local
    Rosario noted that the store never forgets to support homegrown brands on its shelves, such as Human Nature, which offers natural beauty products “with a heart.” The brand is best known for the tapping locally sourced ingredients from its partner communities all over the Philippines, and part of the company’s profits goes to the livelihood of said communities to help improve their lives.

    Human Nature has a complete range of personal care products for men, women and children, as well as cosmetics.

    Another successful Filipino brand inside Beauty Bar is Happy Skin co-founded by partners Rissa Mananquil-Trillo and Jacque Yuengtian-Gutierrez. No more than two years old, this skin-loving brand is definitely growing with more products. This summer, it launched its limited edition lippie shades, as well as its first ever mascara.

    The newly renovated store is located on the 2nd Floor of Central Square, 5th Avenue corner 30th Street, Bonifacio Global City.


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