The Land Transportation Franchising and Regulatory Board (LTFRB) on Friday lauded the socio-civic initiative of public utility jeepneys plying the Pateros-Guadalupe route for launching the “Pink Jeepney” project on Valentine’s Day.
With the theme “Para sa Interes Ng Kababaihan, Kabataan at may Kapansanan,” the “Pink Jeepney” project was initiated by the Guadalupe-Pateros Jeepney and Operators’ Association (GUACEMPAJODA).
The project will initially field 14 pink PUJs with drivers wearing pink uniforms. They will offer public transport services from 6 a.m. to 9 a.m., and from 4 p.m. to 7 p.m.
“Isang malaking tulong ang proyektong ito ng GUACEMPAJODA upang magkaroon ng convenient na transportasyon ang mga kababaihan, kabataan at may mga kapansanan, lalo na tuwing umaga at hapon sa kanilang pagpasok at pag-uwi sa kanilang mga pinapasukan at paaralan,” LTFRB Chairman Winston Ginez said.
GUACEMPAJODA officials said the project aims to give transport priority to women, children and PWD, who often find it difficult to commute from Pateros to Guadalupe during rush hours.
The initiative will be formally launched in Pateros Town Plaza on Saturday to be attended by local government unit officials, representatives of GUACEMPAJODA, leaders of women’s sector, youth and PWD, as well as officials of LTFRB.
“Pink Jeepney is a noble program that we hope will serve as a model for other PUJ operators to replicate in their respective routes to better serve those sectors that are having difficulty commuting,” Ginez said.