2013 elections and social (and online) media reveal its class. And its limitations. Social media screamed bloody dynasty at the Binays during the May electoral campaign, when Jejomar’s daughter Nancy decided to run for the Senate, she with no track record of public service whatsoever. This pointed to an arrogance really, where fielding Nancy as Senator was to say that it doesn’t matter why she qualifies, what matters is that her last name is Binay. Yet what this also pointed to was social media’s double standard, where no one even spoke of Bam Aquino running for the Senate, presidential cousin as he is. What, everyone thinks that Bam’s social entrepreneurship stands for “public service”? Then why could we not be critical of precisely that, too, when there is plenty that is wrong with a platform that runs purely on entrepreneurship?