A top official of Globe Telecom said that there has been a notable change in Filipinos’ behavior in sending holiday greetings as they now turn to smartphones, tablets and computers.
“There has been a notable change in customers’ behavior in sending holiday greetings as they now turn to their smartphones, tablets and computers to send Christmas greetings through online applications such as Facebook, Twitter and other messaging applications,” Robert Tan, Globe’s chief technical adviser, said in a statement.
Globe reported a significant surge in the data usage on Christmas day and the hours leading to it when compared from a year earlier.
He added, “Globe Telecom is delighted to provide affordable and stress-free telecommunications service, thanks to pervasiveness of its 4G network.”
Globe said that the increase in data traffic reflects the steady rise in demand for mobile Internet services, growing popularity of smartphones, tablets and online social applications as well as the expanded coverage of the company’s fourth-generation (4G) infrastructure through the combined technology of long-term evolution (LTE) and high-speed packet access plus (HSPA+).
Based on Globe Telecom’s network traffic report, data usage—which includes internet surfing on mobile phones, tablets and computers—surged 173 percent during the Christmas cross-over in 2013 when compared to data usage during Christmas cross-over in 2012.
Globe also reported that there was a 15-percent increase in voice traffic during the Christmas cross-over in 2013 compared to Christmas cross-over in 2012.
Short messaging services (SMS) traffic, however, only increased by 1 percent during Christmas crossover in 2013 compared to a year earlier period.
The Ayala-led telecom company said that the minimal increase is attributed to the use of messaging alternatives such as Facebook, Twitter, Skype, Viber, among other messaging applications using DSL or broadband facilities.
Globe did not suspend any promotional offer during the holidays, further attesting to resiliency and efficiency of Globe network even during peak season.
Last year, the company partnered with seven of the most popular chat applications providers, namely Viber, FB Messenger, KakaoTalk, WeChat, Gmessage, Whatsapp and Line to bundle with the company’s most popular service offerings.
Globe also introduced a partnership with Facebook to offer free access to Facebook to all of its subscribers over a three-month period as long as they have data-capable gadgets.