Global health statistics show that the Philippines has become an “emerging hotspot” of diabetes as it affects more than four million Filipinos, besides those who remain undiagnosed.
This disturbing trend prompted top actor Piolo Pascual and longtime supporter Sun Life-Philippines to dedicate their annual SunPiology Run 2015 to #KickDiabetes, and disseminate the fact that the disease can be prevented and managed with a healthy lifestyle.
“As everyone knows, we’ve always raised funds for the scholars of Hebreo Foundation in the our past runs, but this year, I think it’s also very appropriate to do something health-related, since the activity itself promotes healthy lifestyles,” said the box office star at the SunPiology Run launch on October 6 in Quezon City.
Now on its seventh year, the event slated on November 28 will thus carry the twin advocacies of health and education, with the annual participation of ABS-CBN’s Star Magic celebrities who will physically tackle “diabetic” obstacles along the routes of the newly opened McKinley West of Megaworld Properties in Fort Bonifacio.
Much like how wellness should be accessible to everyone regardless of age, the SunPIOLOgy Run now has a new category called the Golden Kilometer or GK (P600). It’s a 1K distance that can be enjoyed by those in their 50s and up. Participants can still choose from the old time favorites 500-meter Kids Dash (P350), 3-km (P700), 5-km (P800), and 10-km (P900).
“Together with other Sun Life territories, we are concerned about the widespread prevalence of diabetes, especially here in the Philippines. We actually belong to the top 15 countries where diabetes is most rampant,” said Sun Life Philippines President and Chief Executive Officer Riza Mantaring.
“So for this year, we will raise funds for both health and education—two advocacies that have always been very close to our values as a company.”
However, the battle against the diabetic bulge goes beyond the finish line as participants can give more through the “KICK2GIVE” component where runners will be challenged to kick body bags with “diabetes” word marks for additional donations to beneficiaries.
Since it started in 2009, the SunPiology Run has already raised millions of pesos for education and social services. Every year, the event is made even brighter by the presence of Star Magic’s crowd-drawers including Kim Chiu, Maja Salvador, Paulo Avelino, Matteo Guidicelli, Xian Lim, Liza Soberano, Enrique Gil, and Piolo’s son Inigo Pascual.
This year, Rayver Cruz, Diego Loyzaga, Kaye Abad, JC De Vera, Ejay Falcon, Jayson Gainza, Joem Bascon, Janus del Prado and Enchong Dee are among the first artists who have already signed up for the event.
Of course, Piolo, Sun Life ambassador and Hebreo Foundation founder, continues to be at the forefront of this annual event.
“I’m hoping that this will be the biggest and brightest SunPiology Run yet. Aside from being able to send more scholars to school, we will also be doing our part in stopping the spread of a debilitating disease such as diabetes. So guys, let’s run together in the name of a healthier and diabetes-free Philippines,” he said.
Beneficiaries include the Institute for Studies on Diabetes Foundation, Inc. (ISDFI), Noordhoff Craniofacial Foundation Philippines Inc., Star Magic Scholars and Hebreo Foundation.
Registration begins online from October 12 at sunpiology.com and in-store via Runnr BHS and Trinoma and Toby’s outlets in Robinsons Galleria and SM Mall of Asia starting October 19.