Filipinos can now see the world in a better light as Essilor, a company of ophthalmic lenses, launched a public awareness campaign to promote healthy vision, featuring brand ambassador Piolo Pascual.
Called “Seeing the World Better,” this campaign was organized in February in response to reports that over 20 million Filipinos are in need of vision correction.
Essilor general manager Dr. Emelita Roleda said, “The alarming condition of the state of eye health in the country gears Essilor to help raise awareness on the importance of good vision. Through Seeing the World Better, we can make everyone act upon protecting and valuing their eyes.”
Beaming with pride to represent the brand that believes in the same advocacy as he has, Essilor brand ambassador and health and fitness advocate, Piolo Pascual. Guests were delighted to have a sneak peek of the eye check up session and were surprised to learn that the actor has perfect 20/20 vision.
In line with the campaign launch, Essilor also unveiled its latest TV commercial that shows Piolo performing various activities—swimming, reading, driving—and how good vision helps him accomplish these tasks effectively.
Through Seeing the World Better campaign, Essilor hopes to improve the lives of every Filipino by helping them see the world with healthy vision.
Meanwhile, foreign adjudicators who came to judge more than 100 couples from all over the Philippines for the quarterly ranking and competition organized by the Dancesport Council of the Philippines were treated to a sumptuous farewell dinner at the famous Caruso Ristorante Italiano hosted by Mr. Emilio Mina and Mr. Dario Gardini.
Enjoying the best pizzas and pastas this side of town were Alan Winter from Denmark, Johnny Lekens from Belgium, Mary Yeh from Taipei, Rainbow Ho from Hong Kong, Anantapat Siripatnapakul from Thailand, Luis Alberto Periera from Macau, Kiyotaka Uzaki from Japan and Mr. Grazie Emilio and Dario Gardini.