• Plains & Prints joins breast cancer awareness movement

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    (From left) Rhett Eala, Maureen Disini, Plains & Prints’ president Erickson Farillas, Rajo Laurel, Plains & Prints’ owner and founder Roxanne Farillas (seated), Vania Romoff and Randy Ortiz

    (From left) Rhett Eala, Maureen Disini, Plains & Prints’ president Erickson Farillas, Rajo Laurel, Plains & Prints’ owner and founder Roxanne Farillas (seated), Vania Romoff and Randy Ortiz

    On its 21st anniversary, proudly Filipino style purveyor of chic and timeless designs for women, Plains & Prints has announced a partnership with ICanServe Foundation to pursue its milestone CSR project.

    As a devoted ally of women in boosting their confidence via fashion, the label re-commits to its promise to inspire and celebrate the Filipina through a creative intitiative for a cause, which brings together five of the country’s top fashion designers in Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff.

    This unique fashion event will be held on September 1 at The Gallery, Greenbelt 5. Its proceeds will be turned over to support NGO ICanServe Foundation’s campaigns and initiatives towards breast cancer awareness and treatment.

    “Unlike any other campaigns Plains & Prints has launched, this one is different because this is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today, specifically breast cancer,” explains Roxanne Ang-Farillas, owner and founder of the label.

    “In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together.”

    Touched by the journeys of breast cancer survivors, the designers have vowed to craft and curate very special and inspiring collections for Plains & Prints.

    Multi-awarded designer Laurel says of his creation are clothes that women can wear with confidence, the first piece being a soft and modern flowy wrap dress while the other is designed with more architecture reflecting the complexity and duality of a woman.

    Ortiz shows his masterful touch with a more sporty texture – more structured for the active versatile woman, created seamlessly and easily transforms from day looks into evening ensembles.

    Eala’s collection focuses on making a woman feel “beautiful, comfortable, sophisticated and sexy” incorporating touches of pink—the color of breast cancer awareness, blending it with navy and white for a strong yet feminine fashion statement.

    Disini’s collection are light, simple, and easy to wear, pieces that are relevant to the times, and can be worn from day to night.

    Romoff, on the other hand, captures the feminine mystique with romantic silhouettes with pink as main color with lots of flowers and details but nevertheless soft, easy-to-wear and romantic.

    Through the beautiful, sophisticated styles presented by the designers, Plains & Prints hopes to inspire women to see the beauty in their ordeal and being.

    “We will continue to fuel women’s devotion to excel and to bring out their true essence and strength,” ends Farillas.

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