IN advocating “green” mobility, the distributor of Bridgestone tires in the Philippines recently launched a program that integrates a series of projects related to protecting the environment, children’s welfare and promoting road safety.
Tagged as “Ecommunity,” the corporate social responsibility program of Philippine Allied Enterprises Corp. (PAEC) is the first for Bridgestone, according to company president and chief executive officer Marc Tagle. He noted the advocacy came about when Bridgestone started developing tires as eco products—like the Ecopia which, compared to other tires, actually makes a vehicle use less fuel per kilometer traveled.
“This [project]ensures that our commitment to the environment is fulfilled for current and future generations,” Tagle said.
Ecommunity tackles four key concerns for PAEC, staring with Bridgestone products that carry technologies aimed at ensuring optimal fuel efficiency and performance. PAEC said the tires are developed and built with Bridgestone keeping an eye on preventing global warming, saving energy, properly using natural resources, recycling, reducing noise and improving safety.
Along with Ecopia, an Eco-Product logo is added to tires that meet the brand’s own standard for environment-friendly product development. Almost all Bridgestone tires now have the eco badge, PAEC said.
The company also employs a tire retreading technology called Bandag, which reuses old tire casings to reduce emissions. The technology extends tires’ life spans, minimizing the number of discarded tires.
Besides eco products, PAEC’s advocacy extends to a tree-planting project at the La Mesa Ecopark, called Seed; the creation of a playground in Barangay Kasiglahan in Montalban, Rizal, called Play; and a tour of The Mind Museum and an adopt-a-child sponsorship program called Stepping Stones.
The launch program of Ecommunity at a popular mall in Makati City also included seminars on road safety and other related topics, as well as an awareness campaign for Make Cars Green, an international advocacy that Bridgestone supports, and which aims to reduce the impact of motoring to the planet.