PLDT braces for Telstra entry


THE country’s leading telecommunications services provider Philippine Long Distance Telephone Co. (PLDT) is already making preparations to further improve its game ahead of the entry of a new international player in the domestic market.

PLDT chairman Manuel Pangilinan said in a chance interview that certain essential things have to be done in preparation for the arrival of competitor Telstra Corp., an Australian telecommunications and media company.

“The network has to be up to snuff. It has to be up to world standards across the board,” Pangilinan said.

Pangilinan said PLDT is prepared to step up their game in providing quality service to their consumers.

“The service delivery standards, international circuits, the resiliency of fiber-optic backbone of the network must be optimized,” Pangilinan said.

Telstra is expected to arrive in the Philippines by 2016 and is expected to spend more or less $1 billion in the telco industry through its partnership with San Miguel Corporation (SMC).

“Really, they wouldn’t come in without fanfare. The novelty of a new entrance would definitely lure people to try [their services],” Pangilinan said.

Pangilinan said whether Telstra comes in or not, PLDT is further improving the services they offer.

“We are preparing the network, with Telstra’s entry or not, in terms of speed and coverage,” he said.

For 2015, PLDT has programmed a capital expenditure of P43 billion ($917,431).


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