The Philippine Long Distance Telephone Co. (PLDT) wireless group sustained the momentum of its subscriber growth, cementing its lead in postpaid and prepaid markets with over 73.4 million subscribers as of end-June this year, reflecting two-thirds of the Philippine’s total mobile market.
“Our sustained leadership in wireless is a reflection of our long-term strategy in combining innovative services, compelling mobile Internet content, attractive and value-for-money offerings, customizable and attractive device and plan packages and a clearly superior network,” said Orlando Vea, chief wireless advisor of Smart Communications and president and chief executive officer of Digitel Mobile Philippines Inc.
Smart registered 25.5 million subscribers under the Smart brand while Talk ‘N Text had 31.8 million subscribers, as a result of 1.3 million net additions for the first half of this year.
Meanwhile, Digitel listed 16.1 million subscribers under its Sun Cellular brand for the same period. PLDT claims that its combined subscribers is now more than double the subscriber base of the competition and is 5 percent higher than the end-December 2012 total.
The PLDT wireless group maintained leadership in postpaid with a total base of 2.2 million as of end-June.
The growth reflects the PLDT wireless group’s strong postpaid acquisition and retention strategy, particularly in offering attractive handset and service packages and engaging content.
The group also leveraged on its more extensive and robust cellular and mobile data networks to win more subscribers. Smart’s fourth-generation Long-Term Evolution (LTE) network, for example, now covers over 1,100 sites in 170 key cities and municipalities nationwide.
Early this year, Smart also launched various mobile financial services targeting the bottom of the pyramid market starting with BayanLoad, the breakthrough mobile payment service that uses load for government insurance and benefits that can be used by Smart, Talk ‘N Text and Sun subscribers.