The Philippine Long Distance Telephone Co. (PLDT) wireless group sustained the momentum of its subscriber growth, cementing its lead in postpaid and prepaid markets with over 73.4 million subscribers as of end-June this year, reflecting two-thirds of the Philippine’s total mobile market.

“Our sustained leadership in wireless is a reflection of our long-term strategy in combining innovative services, compelling mobile Internet content, attractive and value-for-money offerings, customizable and attractive device and plan packages and a clearly superior network,” said Orlando Vea, chief wireless advisor of Smart Communications and president and chief executive officer of Digitel Mobile Philippines Inc.

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